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Demand Gen Report Awards

The 2017 Killer Content Awards: Spotlighting Innovative Brands Embracing The New Rules Of Buyer Engagement

The days of product-specific content and marketing "selfies" are long gone. You don't want that, and neither do your buyers. Best-in-class marketers and demand creators know that to capture buyer affection they must create compelling stories and immersive content experiences that inform and empower their audiences. The winners of this year's Killer Content Awards (known affectionately as the Finnys) represent…

The 2016 Killer Content Awards

It has been an exciting year for content marketing. In the 2015 installment of our Killer Content Awards (KCAs), we saw B2B firms invest more time in creating buyer-focused content campaigns that touch each stage of the decision-making journey. Now in 2016, Demand Gen Report is seeing companies bring their content marketing strategies and campaigns to a whole new level. And this…

The 2014 Killer Content Awards

Demand Gen Report’s Third Annual Killer Content Awards recognize organizations that have created cutting-edge content across all channels. Killer content is buyer-centric, social and visual.

The 2013 Killer Content Awards: Powerful Content That Moves Buyers

Demand Gen Report’s Second Annual Killer Content Awards recognize organizations that have created cutting-edge content across digital and physical channels. This report provides a behind-the-scenes look at the content creation process of the top 10 “Great White” winners and 10 “Mako honorees, outlining the objectives, development strategies and key metrics for success.