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Best Practices For Marketing Database Cleanse

If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals.

But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect data.

If your marketing database could use a thorough scrubbing, this handy guide of best practices around cost and value is for you. Topics covered here include:

  • How to review and evaluate important terminology, metrics and pricing models related to database management projects;
  • What to look for in a vendor-supplied database audit report; and
  • How to maximize value of your contact data management project.

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