If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals.
But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect data.
If your marketing database could use a thorough scrubbing, this handy guide of best practices around cost and value is for you. Topics covered here include:
How to review and evaluate important terminology, metrics and pricing models related to database management projects;
What to look for in a vendor-supplied database audit report; and
How to maximize value of your contact data management project.