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How To Prepare Contact & Account Data For An Account-Based Marketing Strategy

Is your database ABM-ready?

Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality.

Download this latest E-book to access a step-by-step guide for optimizing account & contact data to support account-based marketing strategies, including:

  • A data-driven approach to account selection;
  • How to understand the importance of contact data; and
  • Best practices to managing contact and account data.

 

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