The B2B Content Disconnect: What Companies Believe Vs. How They Behave
A majority of companies believe that buyers are more than halfway through the buying journey by the time they engage a sales rep. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides of the lead handoff making the pipeline impact they need?
This State of the Conversation Report examines the challenges companies are facing at the intersection of content strategy, sales enablement, and lead conversion, and explores how companies can improve performance across these vital areas.