The B2B buyer’s journey is 90% done before he or she reaches out to your sales department. In a world governed by leads, conversions and bottom-funnel metrics, B2B marketers know that it is the top-of-funnel activities that can make or break a deal.
Download this E-book and learn how to drive qualified leads, opportunities and ultimately revenue by using LinkedIn Marketing Solutions, including how to:
- Target the right buyers to drive engagement;
- Tailor messages based on the reader’s interest; and
- Implement a nurturing strategy across multiple channels.
