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4 Ways To Prioritize Topics On Your Content Calendar

Lack of a consistent content marketing strategy often leads to B2B marketing teams creating rushed, low-value assets that only saturate buyers' journeys. However, a coordinated content calendar can streamline production, all while focusing on the topics that matter most to potential customers. This infographic from Vertical Measures highlights four key tips to coordinating topics for your content marketing calendar and formulating a consistent cadence for your audience.