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Content Marketing Vs. Public Relations: How Do They Differ?

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting how these differences help meet goals in communicating with target audiences.

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PR vs Content Marketing How Do They Differ

Source: CJG Digital Marketing