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Oracle Releases Next Generation Of Fusion Sales App

Oracle Releases Next Generation Of Fusion Sales App

Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities…

Industry News July 27
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#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on…

Industry News June 2
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Oracle Announces New CX Platform Updates

Oracle Announces New CX Platform Updates

Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users' sales…

Industry News February 12
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PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In…

Industry News January 13
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Coronavirus Concerns Cancel Many Spring Marketing Conferences

Coronavirus Concerns Cancel Many Spring Marketing Conferences

While Spring normally marks the start of conference season in the marketing community, concerns around the coronavirus outbreak…

Industry News March 6
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#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless…

Industry News February 27
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Source: Oracle

Oracle Unveils Updates To Customer Data Platform, Data-Driven Cloud

Oracle has released updates to CX Unity, the company's enterprise-class customer data management platform, as well as new…

Industry News September 17
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Microsoft And Oracle Partner To Connect Cloud Capabilities

Microsoft And Oracle Partner To Connect Cloud Capabilities

Microsoft and Oracle released a new cloud partnership that is designed to help customers run workloads and seamlessly…

Industry News June 6
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Demandbase Introduces Ecosystem For ABM Tech Integrations

Demandbase Introduces Ecosystem For ABM Tech Integrations

Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…

Industry News May 8
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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…

Industry News March 27
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MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its…

Industry News January 23
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Top B2B Marketers Share Their New Year's Resolutions

Top B2B Marketers Share Their New Year’s Resolutions

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how…

Blog January 2
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