Accelerate Your Funnel: From TOFU To BOFU
Join us for our 2016 Lead Lifecycle Series, part of our first annual Lead Lifecycle Month. Coming to a computer screen near you during the last two weeks of July, industry experts will share the top trends and best practices B2B organizations are leveraging to woo buyers at each stage of the funnel. The 1-hour webinars will cover:
- Top-of-funnel strategies to help you build buyer awareness and engagement;
- How to create innovative, personalized mid-funnel content; and
- The best sales enablement tools, technology and strategies to turn leads into customers at the bottom of the funnel.