As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. B2B marketers that use video for lead gen experience a 19% lower cost per lead than those that don't, according to Aberdeen.
It's no surprise, then, that top marketers are using video as part of their demand gen efforts to drive even more leads. Using real-world examples, this webinar will detail:
The two approaches to generate leads with video;
Five ways to generate leads with video and when to use each;
Best practices for generating the best quality leads; and
How to tailor your lead gen activities based on funnel stage.