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Prepare for Marketing Automation: 5 Tips to Maximize ROI

Getting started with marketing automation may seem complicated, but with a little preparation, you'll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.

This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.

In this webinar, you'll learn:

The three "Must Dos" to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.

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When?

On-Demand

Speakers

LindaWest Linda West
Act-On Software

 

andrew gaffney webinar speaker roundAndrew Gaffney
Demand Gen Report