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The Latest Shifts In B2B Buyer Behavior

New Trends And Real-World Insights From The 2016 Research

This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:

  • where they typically see breakdowns in the marketing/sales process;
  • what validation steps they are adding to the buying process;
  • how they involve peers in the selection phase;
  • where they look for information;
  • what kind of content they are looking for at different stages, and how they move through the funnel.

Register Now!

Register Now!


When?

Wednesday, June 29, 2016 at 1pm EDT/10am PST

Speaker(s)

JohnDB John Dering
Demandbase

andrew gaffney webinar speaker roundAndrew Gaffney
Demand Gen Report