The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing
The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers.
During this exclusive webinar, Demand Gen Report's Editorial Director, Andrew Gaffney, and Act-On's CEO, Andy MacMillan, will share key findings from the 2017 Demand Generation Benchmark Survey.
Some of the trends and insights that will be covered in this session will include:
How marketers are increasing the efficiency of their spend by focusing on attribution;
New approaches to optimizing campaigns across channels;
The latest tactics and offers performance marketers are prioritizing for 2017 and beyond; and
The metrics and KPIs marketers are now tracking against leads, accounts and revenue; and
The impact of the shift towards account-based marketing.