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Web Seminars

Marketing Misalignment Series

Part 1 - ON-DEMAND This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study…

Inside The Mind Of the B2B Buyer--New Data on the Path to Purchase

Part 1 - ON-DEMAND The verdict is in-- It’s clear that buying habits have changed and customers are: • More educated about solutions and competition than ever before • More opportunistic and impulsive in their buying behavior • More resourceful and connected to other buyers Part 2 - ON-DEMANDThe webinar will look deeper into survey data, which includes interesting insights…

Utilizing Content Marketing To Drive Demand

The biggest hurdle for companies expanding their demand generation programs is building the content and processes necessary to fuel the more powerful engine. Speakers: Andrew Gaffney, Editor of DemandGen ReportJoe Pulizzi, Co-author of "Get Content Get Customers" / Founder of Junta42. When: ON-DEMAND Webinar Slide Deck:

Improving B2B Sales and Marketing Alignment

An interactive session with successful teams What are the challenges and opportunities successful B2B marketing teams have faced in tackling sales and marketing alignment? And what are their secrets to their successes? This roundtable discussion will tackle these issues, focus on marketers' direct experiences and identify techniques for finding success. Roundtable panelists will include: Adam Needles, Director of Field Marketing…

Design and Deliver Epic Online Presentations

Attend this Webinar to learn: * The right way to plan a Webinar * How to stand out from the competition with stunning presentations * The trick to generating more leads by sharing your presentations online * And more...The question you need to address today is simple:Do you want to inspire people around you and thus change the world? Join…