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The Rise Of The Content Scientist

An Inside Look At How Leading Marketers Are Using Data & Analytics To Deliver The Right Message At The Right Time To The Right Audience Marketers today must keep pace with the expectations of prospects and customers who are increasingly engaging with them across multiple channels, such as social and mobile.Marketers also need to be sure the content they serve…

The 5 Metrics You Need To Track Social Marketing’s Impact & Influence

Marketers will spend more than $10 billion in 2015 on paid social advertising, according to eMarketer, a 31% increase compared with 2014. Given that investment, marketers are under pressure to track the performance of paid social at deeper levels, such as market, geography and topics as they gravitate to more mature social analytics models. View this on-demand webinar, where you…

Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey

You've read Demand Gen Report's annual B2B Buyer's Survey and seen what percentage of buyers are using social media to research services and products. You know the average size of a B2B buying team. But what does all that mean to your business? Nothing if you don't have a holistic view of the buying process. Join Demandbase's John Dering and…

Accelerate The Buyer’s Journey With Always-On Nurturing

Traditional “one and done” nurture programs underperform because they don’t accommodate the engaged prospects who want to consume a lot of content in a short amount of time. That’s why more B2B marketers are turning to always-on nurturing to accelerate the buyer’s journey by turning a single click into engagement with the right combination of relevant content. Join Nick Edouard,…

Can Content Create Conversations With Buyers?

The answer is yes. And many successful B2B brands are shifting their messaging and campaigns from simply talking at their audience to creating offers that help them listen to their buyers and gauge their pain points. In this webinar, you’ll get real-world examples, showing how interactive content enables marketers to gauge where their company stands versus their peers, and where…