How Predictive Analytics Improves B2B Marketing Outcomes
Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition programs
How 97% of predictive analytics users benefit from predictive analytics;
Why 83% say they have experienced a considerable or very high business impact from their use of predictive analytics; and
How predictive helped 58% of respondents exceed their marketing business goals.
Download the latest research from Forrester, titled: From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes, for a look at in-depth research into how predictive analytics is helping B2B companies outperform other organizations that use traditional data analytics.