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Sizing Up DIY vs. Do It For Me In B2B Marketing

Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate Campaigns & Pipeline Impact

The DIFM revolution that has quickly taken hold in the consumer world is now being applied to marketing automation. In the process, it has enabled small to mid-sized marketing teams to perform on par with much larger organizations.

DIFM partners can help marketers handle numerous
processes, such as:

  • Designing email and landing page templates;
  • Building and executing nurture campaigns;
  • Developing and implementing lead scoring profiles; and
  • Creating and managing campaign reports.

Download this white paper to explore the benefits of adopting the DIFM model and how to the maximize the value of DIFM partnerships.

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