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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How to Maximize Campaign Conversions with Predictive Lead Scoring

Want our toolkit to enhancing your lead scoring initiatives with predictive? This E-book highlights a variety of use cases that prove the benefits of predictive, including how to: Understand your ideal market/target customers; Enhance your account selection strategy; and Increase customer lifetime value. Download this E-book to get a practitioner's guide to predictive marketing! Complete the form below to download:

How Predictive Analytics Improves B2B Marketing Outcomes

Forrester Research Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition programs How 97% of predictive analytics users benefit from predictive analytics; Why 83% say they have experienced a considerable or…

The State Of B2B Lead Scoring

How An Aligned Scoring Strategy = Big Payoffs For Marketing & Sales Data-driven approaches to lead scoring are beginning to bear fruit, with the added benefit of better aligned marketing and sales teams. Progressive B2B organizations are seeing big payoffs when it comes to aligning marketing and sales teams on the behaviors that matter to score leads. This, in turn,…

Understanding The Game Of Sales

Much like rival houses within the Game of Thrones series, sales professionals in the “Game of Sales” have their own unique approach to achieving — and hopefully exceeding — quota. This infographic from Velocify breaks down the Game of Sales into three houses, highlighting the characteristics of successful B2B sales…

The Complete B2B Content Marketing Checklist

In today's competitive B2B marketplace, it’s crucial to have all the bases covered in your content marketing strategy to see success. This infographic from Digital Marketing Philippines provides a 10-point checklist designed to help content marketers contend for buyer attention in today's digital landscape.

Make Webinars Great Again

Best Practices To Modernize A Well-Worn Content Format While webinars continue to be considered a valuable content type for B2B organizations, they're less buzzworthy than more cutting-edge channels. Demand Gen Report's 2016 Content Preferences Survey reported that webinars were among the top three most valued content types in 2015, but fell behind in ranking in 2016. So why have webinars…

A Journey Through The World Of Visual Content

While B2B organizations continue to produce a vast quantity of content, progressive marketers are leveraging more visual content formats to stay top of mind for buyers. This can include  static, interactive and live-motion content. This infographic from Marketo highlights a variety of ways content marketers can use visualization to enhance…

Finding "True North" On Your Marketing Compass

A Practical Guide To Using Customer Cost And Lifetime Value Metrics Are you having a difficult time figuring out what hot new measurement tactics are worth your time? This E-book can help you find the "true north" in your marketing measurement efforts. Download it today to learn how customer lifetime value (CLV) and cost per acquisition (CAC) can serve as…

2016 Lead Nurturing Benchmark Study

ABM, Personalization Driving Increased Sophistication, Increased Results As B2B marketing continues to evolve, lead nurturing programs within organizations are getting more sophisticated. Our annual Lead Nurturing Benchmark Survey spotlights the growth of lead nurturing programs as B2B marketers adopt new approaches to existing strategies, including: Segmenting data as part of an ABM approach; Loosening the grip on gated content; and…

The Decentralized Content Marketing Playbook

Content marketers are inclined to prioritize blog content creation and growing SEO in order to convert more leads into customers, according to HubSpot’s recent State of Inbound 2016 report. However, buyers tend to skim content such as blogs and white papers, and more thoroughly consume content such as social media…

How To Accelerate Your Enterprise Lead Gen Engine

Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel advertising will only get marketers so far. This infographic from Lenati highlights how B2B organizations can accelerate their pipeline growth by investing wisely in solutions that fit into their existing marketing stacks, provide full-funnel insight…
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