Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Current Content Ecosystem

As the content marketing landscape continues to grow and evolve, B2B marketers have to keep a finger on the pulse to stay fresh. This infographic from CopyPress shares research on how content marketing is evolving within the B2B marketplace, while providing insight on how creatives and freelancers view the space.

Study: Marketing Budgets, CMO Responsibilities Are On The Rise

CMO budgets have increased by 33% since 2014, according to Gartner. The increase in budget also reflects the CMO’s influence in tech spending — which now sits only .2% away from evenly spending as much as the CIO. This infographic from Gartner highlights recent findings from the firm’s 5th annual…

Modern Marketing Maximized

5 Key Steps For Data-Driven Success Marketers today have a sea of tools and software solutions to help boost their company's bottom line. But experts agree that even the most sophisticated technologies can fall short without a comprehensive data management foundation. If you — like many marketers today — are struggling to solidify your approach to data, this white paper…

The Metrics That Matter For Effective Lead Generation

Data takes the guess work out of your lead generation strategy, but what are the right metrics to measure to ensure you're not wasting time and resources? This infographic from PureB2B shares a variety of metrics that help to effectively measure performance, marketing, content, sales and more.

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts. The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and…

Best Practices For Marketing Database Cleanse

If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals. But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect…

4 Ways To Prioritize Topics On Your Content Calendar

Lack of a consistent content marketing strategy often leads to B2B marketing teams creating rushed, low-value assets that only saturate buyers' journeys. However, a coordinated content calendar can streamline production, all while focusing on the topics that matter most to potential customers. This infographic from Vertical Measures highlights four key…

Applications Of AI And Machine Learning In Businesses

The artificial intelligence-based analytics market is expected to grow to $70 billion by 2020, according to Bank of America Merrill Lynch. With these predictions, it’s not too late to start considering the benefits of AI for your business. This infographic from LatentView provides a checklist of where to start with…

Surviving In An Attention Economy

B2B buyers are inundated with information and busier than ever, so how can marketers earn their attention? This infographic from LookBookHQ highlights the amount of noise your prospective buyers are succumbing to daily, while also providing tips on how you can win their attention back and make the most out…

Bringing B2B Data Into the Age of Intelligence

Quality data is the foundation of effective marketing. But while B2B marketers that data is their most valuable asset, the gaps in the quality and actionability of B2B data are holding them back. This report explores a new concept for B2B data and software - Customer Network Effects - which can help marketers obtain an exceptional data resource, including: Why…

A Guide To Repurposing 5 Different Content Types

It takes a lot of time and resources to create content that has a positive impact on buyers' decisions. However, effective content curation can maximize the shelf life of your best assets — all while providing your team a consistent stream of content at their disposal. This infographic from Brafton…
Subscribe to this RSS feed