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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Cost Of Waiting: 6 Reasons To Implement Multi-Touch Attribution Right Now

Marketers face real challenges and real costs when they don't use an effective marketing measurement solution. Learn how to avoid the status quo and save on costs with multi-touch attribution today. This E-book makes a solid case for multi-touch attribution and the costs of waiting to implement it. Learn the six challenges marketers face with reporting and how multi-touch attribution…

Marketing Data Management 101

How To Cleanse, Build, And Refine Your MarTech Database You are a data-driven marketer. Your company has invested in advanced Marketing Technologies (MarTech) such as Marketing Automation Platforms (MAP), predictive lead scoring, account based marketing and content personalization. Unfortunately, you notice that none of these MarTech solutions work very well with your poor quality data. To realize the return on…

The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing

The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers. During this exclusive webinar, Demand Gen Report's Editorial Director, Andrew Gaffney, and Act-On's CEO, Andy MacMillan, will share key findings from the 2017 Demand…

Top Data Challenges Social Advertisers Face

As marketers continue to test and measure how their database can better their business decisions, social advertisers face some challenges—including a lack of internal technical expertise and capabilities to normalize social data. This infographic from Unified highlights key findings from a recent study that revealed pain points among social advertisers…

15 Stats About Blogging And Content Marketing

Blogging is one of the many content marketing initiatives that can have a positive impact on a B2B business. Research shows that B2B companies that blog see 67% more leads per month than those that don’t. This infographic from Inbound Systems shares stats validating the positive impact blogging can have…

2017 Demand Generation Benchmark Survey Report

Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement Doing more with less is a growing reality for most roles and industries these days, and B2B marketers are no exception. The 2017 Demand Generation Benchmark Survey showed that a majority of marketers are expecting budgets for demand generation to rise this year; yet, the rate of increase is…

7 Fixable Content Marketing Mistakes To Address

Content strategies must continuously adapt to meet buyer expectations in order to generate success. However, there are still some common mistakes that can easily be addressed to maximize content effectiveness. This infographic from Curata spotlights seven of the biggest content marketing mistakes B2B companies fall victim to, along with reasons…

The ABM Starter Guide

6 Steps To Optimizing Your ABM Contact Data Your ABM program is coming together nicely — all your teams are aligned and you have a platform in place. But is your contact data ready? A successful ABM strategy relies on accurate, complete data. So before you dive into your ABM initiatives, download this six-step guide to optimizing your contact data…

The 2017 State Of B2B Lead Nurturing

Lead nurturing is growing in sophistication as marketers realize the need for ongoing, relevant communication with prospects that are qualified but not ready to buy. Progressive marketers are leveraging segmentation to deliver relevant content and messaging — ultimately leading to bigger payoffs. This special report dives into how companies such as Tradeshift and MOBĒ are finding success through approaches such…

A Visual Digital Marketing Strategy To Boost ROI

When it comes to engaging prospective buyers in a digital environment, B2B marketers must align their initiatives via relevant channels — such as SEO, PPC, social media and more — to make an impact on the bottom line. This infographic from Digital Vidya provides a detailed, step-by-step guide to formulating…

The New Era Of Demand Generation In 2017

How Leading B2B Organizations Are Modernizing Their Engagement Strategies In Reponse To Shifting Behaviors Faced with the growing reality that B2B buying behaviors have been forever changed by always-on access to information across a variety of channels and larger buying teams, many progressive organizations are evolving their strategic approach to demand generation. Download this E-book to gain an in-depth look…
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