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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Virtual Reality Is Now A Marketing Reality

Virtual reality (VR) is now the new reality, and it offers B2B companies a unique opportunity to incorporate an augmented customer experience within their marketing campaigns to create high-level, motivational and instinctive messaging. This “gifographic” from Marketo is designed to dive into how virtual reality can impact B2B brands and…

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…

The Barriers Of Marketing Automation Success

While many marketers focus on the technology that will enable new processes within their organization, oftentimes there is lack of strategy to maximize that effectiveness. Research from Ascend2 shows that more than half (52%) of companies using marketing automation say that a lack of strategy impacts their success. This infographic from…

Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle To Find And Engage With Relevant Content On The Path To Purchase Content has proven to be the driving force in B2B brand engagement. In fact, nine out of 10 buyers said the vendor they chose provided a mix of content to help them through each stage of the decision-making process. But a new…

31 Content Marketing Stats For 2017

Research shows that content marketing has proven results in a B2B environment. Roughly four out of every five B2B CMOs (78%) say custom content is the future of marketing. This infographic from Red Website Design shares industry research from the Content Marketing Institute, The Altimeter Group and more to highlight…

A Brief History Of Content Marketing

This infographic from GetApp breaks down the growth and evolution of content marketing over the past decade. It also shares interesting stats spotlighting trends that had a positive—and negative—impact on the practice from year to year.

Prepare for Marketing Automation: 5 Tips to Maximize ROI

Getting started with marketing automation may seem complicated, but with a little preparation, you'll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return. This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you…

7 Steps To Inbound Marketing Success

Inbound marketing has become a no-brainer in the B2B landscape, whether it's through social media, content or search engine optimization. The strategy helps create brand awareness so savvy buyers can find you at the click of a mouse. This infographic from HubMonks showcases the seven steps to inbound marketing success,…

The 2017 Killer Content Awards: Spotlighting Innovative Brands Embracing The New Rules Of Buyer Engagement

The days of product-specific content and marketing "selfies" are long gone. You don't want that, and neither do your buyers. Best-in-class marketers and demand creators know that to capture buyer affection they must create compelling stories and immersive content experiences that inform and empower their audiences. The winners of this year's Killer Content Awards (known affectionately as the Finnys) represent…

5 Industry Experts Sound Off On B2B Content Challenges

Even though the content marketing landscape has evolved into a pivotal part of many B2B marketing strategies, there are still hurdles to overcome before the content can thrive. This infographic from Kapost shares insight into B2B challenges from five content marketing thought leaders, including Ann Handley, Michael Brenner and Ardath…

Success With Salesforce For Full-Cycle Reps

Traditional sales teams are oftentimes looped into the buyer's journey once they are ready to make a purchase. But for full cycle reps—salespeople who manage the entire sales process—having the right tools can make even the toughest tasks manageable. This infographic from SalesLoft discusses how full-cycle sales reps can leverage…
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