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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Worrying Truth About The State Of B2B CX

Today, 80% of B2B customers base their buying decisions on customer experience (CX). Yet, only 23% of B2B companies provide excellent CX. This infographic from B2BMarketing.Net spotlights the current state of CX in the B2B marketplace. It also takes a look at where marketers are proving customer experience ROI —…

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Business technology is a heavy investment, but is important to helping your company succeed! Don't believe us? These five companies would tell you otherwise...This E-book will highlight five case studies on how a marketing automation platform can help you do that, including how: Field Nation simplified their company workflow to increase sales productivity by 20%; Xcentric enhanced its content distribution…

Tying Campaigns To The Bottom Line With Buyer Engagement

According to Demand Gen Report’s Lead Nurturing Benchmark Study, two-thirds (66%) of B2B marketers are tailoring their nurture programs based on the actions and interests of the prospect. This tailored experience provides buyers with the relevant and contextual information they need to move down the sales funnel. However, 40% of those marketers are seeing no measurable difference in nurtured leads…

The Periodic Table Of Marketing Attribution

Marketing attribution isn’t just a practice — it’s a science. In fact, there are enough factors in an effective strategy to fill a periodic table. This infographic from Bizible highlights the crucial pieces to an optimized, data-driven attribution strategy.

Gauging The Old (And New) Of Event Marketing ROI

B2B marketing trade shows and events have evolved drastically over the years, which can be attributed to the growth in technology and the ongoing need to measure the overall impact of marketing efforts on the bottom line. This infographic from Certain spotlights how marketers and event professionals can scale the…

Common Challenges Of B2B Sales Coaching

About three-quarters of B2B companies say coaching is the most important role that sales managers play, according to research from Forbes Insights and Brainshark. But that doesn’t mean coaching is actually taking place. Often, B2B sales managers do not have the time or resources to effectively coach and enable their…

The 2016 ABM Benchmark Survey Report

Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report's first-ever ABM Benchmark Survey Report found close to half (47%) of marketers surveyed have an ABM strategy in place, and 33% indicated they are planning to implement ABM within the next 18 months. Just 20% said they had no strategy or plans to implement ABM. While ABM has…

How To Plan An Effective Viral Video Strategy

Why do B2C companies get to have all the fun when it comes to going viral? This infographic from Relevance discusses what makes a viral B2B video, with insight into how marketers can create an effective viral video marketing strategy and best practices to maximize the value of your content.

How Interactive And Video Content Are Enhancing B2B Marketing

Unlike traditional content formats that primarily offer downloads and click-throughs, progressive marketers such as FedEx and Militello Capital prove that video and interactive content provide deeper engagement with potential customers that are interacting with their brands. According to a recent study from the Content Marketing Institute, more than half (53%) of content marketers are leveraging interactive content in their initiatives.…

The State Of Marketing Automation 2017 Outlook Guide

B2B marketers will be looking to improve the customer journey in 2017, and trends such as data management, content mapping and even chatbots are expected to play a role in meeting that goal. The shift to a more account-focused approach will continue to evolve in the B2B landscape. However, the contender for the "No. 1 Buzzword Of 2017" is sure…

How Online Forms Boost Marketing Efficiency And Productivity

B2B marketers may be swamped with the data overload that often comes with measuring inbound marketing efforts, but they don’t have to drown! This infographic from Formstack highlights the impact online forms have on today’s B2B business challenges, while also providing insight into how to leverage online forms to enhance…
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