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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Make Webinars Great Again

Best Practices To Modernize A Well-Worn Content Format While webinars continue to be considered a valuable content type for B2B organizations, they're less buzzworthy than more cutting-edge channels. Demand Gen Report's 2016 Content Preferences Survey reported that webinars were among the top three most valued content types in 2015, but fell behind in ranking in 2016. So why have webinars…

A Journey Through The World Of Visual Content

While B2B organizations continue to produce a vast quantity of content, progressive marketers are leveraging more visual content formats to stay top of mind for buyers. This can include  static, interactive and live-motion content. This infographic from Marketo highlights a variety of ways content marketers can use visualization to enhance…

Finding "True North" On Your Marketing Compass

A Practical Guide To Using Customer Cost And Lifetime Value Metrics Are you having a difficult time figuring out what hot new measurement tactics are worth your time? This E-book can help you find the "true north" in your marketing measurement efforts. Download it today to learn how customer lifetime value (CLV) and cost per acquisition (CAC) can serve as…

2016 Lead Nurturing Benchmark Study

ABM, Personalization Driving Increased Sophistication, Increased Results As B2B marketing continues to evolve, lead nurturing programs within organizations are getting more sophisticated. Our annual Lead Nurturing Benchmark Survey spotlights the growth of lead nurturing programs as B2B marketers adopt new approaches to existing strategies, including: Segmenting data as part of an ABM approach; Loosening the grip on gated content; and…

The Decentralized Content Marketing Playbook

Content marketers are inclined to prioritize blog content creation and growing SEO in order to convert more leads into customers, according to HubSpot’s recent State of Inbound 2016 report. However, buyers tend to skim content such as blogs and white papers, and more thoroughly consume content such as social media…

How To Accelerate Your Enterprise Lead Gen Engine

Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel advertising will only get marketers so far. This infographic from Lenati highlights how B2B organizations can accelerate their pipeline growth by investing wisely in solutions that fit into their existing marketing stacks, provide full-funnel insight…

4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

Fresh Planning Strategies To Implement With Your Marketing Team As a marketer, we know you're constantly challenged with proving the ROI of your investment. That's no easy feat! A great way to start is by setting up an effective planning strategy and sticking to it. This e-Book highlights four marketing planning strategies top organizations do differently to bolster better business…

Dramatically Increase Content Engagement With These Digital Publishing Tricks

The effectiveness of B2B content marketing is spiraling into the abyss – declining click-through rates, mountains of unused content and poor top-of-funnel conversion all demonstrate that current models of content distribution and engagement are broken. Why? Too many marketers claim success once that initial click is generated... but the goal of marketing is to educate, influence and qualify your buyer.…

How To Save Time (And Money) With Marketing Automation

Research shows that a majority (78%) of marketers said marketing automation has helped increase their revenue, and three-quarters of companies have seen ROI from marketing automation in less than a year. This infographic from Brian Downard and Ehsan Jahandarpour highlights nine ways marketing automation can save your company time and…

2016 Killer Content Showcase Series

Overcoming Case Study Obstacles With Creative, Cross Channel Content Strategies In this webinar, you’ll hear how Killer Content Award winners YouEarnedIt overcame the challenges of a small marketing team and limited budget through creative approaches to messaging. View Now        How to Turn Research Data Into A Content Arsenal Developing research surveys takes a lot of time, bandwidth…

The Ultimate Guide To Content Distribution

You can pour resources into creating compelling content and optimizing the content experience, but it's all for nothing if the content goes unseen. That's why effective content distribution is so important. The Ultimate Guide To Content Distribution offers the tools and information you need to make sure you're getting the right content in front of the right people at the…
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