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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The 2017 State Of B2B Lead Nurturing

Lead nurturing is growing in sophistication as marketers realize the need for ongoing, relevant communication with prospects that are qualified but not ready to buy. Progressive marketers are leveraging segmentation to deliver relevant content and messaging — ultimately leading to bigger payoffs. This special report dives into how companies such as Tradeshift and MOBĒ are finding success through approaches such…

A Visual Digital Marketing Strategy To Boost ROI

When it comes to engaging prospective buyers in a digital environment, B2B marketers must align their initiatives via relevant channels — such as SEO, PPC, social media and more — to make an impact on the bottom line. This infographic from Digital Vidya provides a detailed, step-by-step guide to formulating…

The New Era Of Demand Generation In 2017

How Leading B2B Organizations Are Modernizing Their Engagement Strategies In Reponse To Shifting Behaviors Faced with the growing reality that B2B buying behaviors have been forever changed by always-on access to information across a variety of channels and larger buying teams, many progressive organizations are evolving their strategic approach to demand generation. Download this E-book to gain an in-depth look…

The Qualification Process: From MQL To SQL

The status of a lead, such as whether it’s a net-new lead or an SQL, greatly determines the nurturing process B2B marketers must take to engage prospective buyers. This infographic from PureB2B describes — in detail — the qualification process of new leads. This includes the behavior, intent and needs…

6 Tips For Building A Sturdy Lead Gen Form

B2B marketers do a lot of research into how to properly engage and nurture prospective buyers. But an often-overlooked area that can negatively impact campaigns is in the questions you're asking in lead gen forms. This infographic from KlientBoost and Formstack shares tips and strategies to construct a solid lead…

Study: Marketing Budgets, CMO Responsibilities Are On The Rise

CMO budgets have increased by 33% since 2014, according to Gartner. The increase in budget also reflects the CMO’s influence in tech spending — which now sits only .2% away from evenly spending as much as the CIO. This infographic from Gartner highlights recent findings from the firm’s 5th annual…

The Current Content Ecosystem

As the content marketing landscape continues to grow and evolve, B2B marketers have to keep a finger on the pulse to stay fresh. This infographic from CopyPress shares research on how content marketing is evolving within the B2B marketplace, while providing insight on how creatives and freelancers view the space.

Modern Marketing Maximized

5 Key Steps For Data-Driven Success Marketers today have a sea of tools and software solutions to help boost their company's bottom line. But experts agree that even the most sophisticated technologies can fall short without a comprehensive data management foundation. If you — like many marketers today — are struggling to solidify your approach to data, this white paper…

The Metrics That Matter For Effective Lead Generation

Data takes the guess work out of your lead generation strategy, but what are the right metrics to measure to ensure you're not wasting time and resources? This infographic from PureB2B shares a variety of metrics that help to effectively measure performance, marketing, content, sales and more.

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts. The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and…

Best Practices For Marketing Database Cleanse

If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals. But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect…
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