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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

What Buyers Really Want From Content Marketers

This infographic from Uberflip highlights key findings from Demand Gen Report’s 2017 Content Preferences Survey Report and shines a light on B2B buyer expectations when it comes to the content they engage with when researching a purchase decision.

104 Facts You Don’t Know About Mobile Marketing

Mobile is still a marketing channel yet to be perfected by B2B practitioners. However, marketers have an opportunity to enhance personalization by incorporating mobile into their initiatives. This infographic from WebsiteBuilder.org highlights more than 100 facts about mobile marketing and its impact on business initiatives, including desktop vs. mobile comparisons,…

The Roadmap For Full-Funnel Account-Based Strategies

Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy for B2B marketers.In fact, ABM ranked far and away as the top tactic marketers said they were planning to test and deploy this year, according to Demand Gen Report's Demand Gen Benchmark Survey Report. And among marketers already practicing ABM, 57% said they've increased spending…

The State of Content and Influencer Marketing

Influencer and content marketing have shown great potential in the B2B landscape. But before marketers start teaming up with influencers to create content, it's important to know the legalities and guidelines of working with influencers. This infographic from Izea spotlights stats and tidbits all marketers should know about the state…

Hitting A Bullseye With Your Content Marketing Strategy

Content marketing has a variety of strategies, techniques and tactics that make each program unique in its own way. The goal for content marketers is to find the right mix of these strategies to hit the mark with content and meet goals. This infographic from Online Marketing Institute aims to…

Content Marketing Vs. Public Relations: How Do They Differ?

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting…

A Startup Guide To Developing A Digital Marketing Campaign

Whether you are an enterprise organization or a newly funded startup, the core components of a digital marketing strategy—such as content marketing, email and SEO—are crucial for continued growth. This infographic from DashBurst outlines steps to create and execute a digital marketing strategy, as well as a list of suggested…

The B2B Content Disconnect: What Companies Believe Vs. How They Behave

State Of The Conversation Report A majority of companies believe that buyers are more than halfway through the buying journey by the time they engage a sales rep. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides of the lead handoff making the…

The State Of B2B Sales Enablement

B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate deals and boost win rates. Research from CSO Insights shows that 33% want to improve communication between reps and clients, and 30% said they are looking to streamline their opportunity management process.To meet these goals, close collaboration with marketing to create personalized, specific content for…

Virtual Reality Is Now A Marketing Reality

Virtual reality (VR) is now the new reality, and it offers B2B companies a unique opportunity to incorporate an augmented customer experience within their marketing campaigns to create high-level, motivational and instinctive messaging. This “gifographic” from Marketo is designed to dive into how virtual reality can impact B2B brands and…

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…
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