Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Metrics That Matter For Effective Lead Generation

Data takes the guess work out of your lead generation strategy, but what are the right metrics to measure to ensure you're not wasting time and resources? This infographic from PureB2B shares a variety of metrics that help to effectively measure performance, marketing, content, sales and more.

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts. The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and…

Best Practices For Marketing Database Cleanse

If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals. But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect…

4 Ways To Prioritize Topics On Your Content Calendar

Lack of a consistent content marketing strategy often leads to B2B marketing teams creating rushed, low-value assets that only saturate buyers' journeys. However, a coordinated content calendar can streamline production, all while focusing on the topics that matter most to potential customers. This infographic from Vertical Measures highlights four key…

Applications Of AI And Machine Learning In Businesses

The artificial intelligence-based analytics market is expected to grow to $70 billion by 2020, according to Bank of America Merrill Lynch. With these predictions, it’s not too late to start considering the benefits of AI for your business. This infographic from LatentView provides a checklist of where to start with…

Surviving In An Attention Economy

B2B buyers are inundated with information and busier than ever, so how can marketers earn their attention? This infographic from LookBookHQ highlights the amount of noise your prospective buyers are succumbing to daily, while also providing tips on how you can win their attention back and make the most out…

Bringing B2B Data Into the Age of Intelligence

Quality data is the foundation of effective marketing. But while B2B marketers that data is their most valuable asset, the gaps in the quality and actionability of B2B data are holding them back. This report explores a new concept for B2B data and software - Customer Network Effects - which can help marketers obtain an exceptional data resource, including: Why…

A Guide To Repurposing 5 Different Content Types

It takes a lot of time and resources to create content that has a positive impact on buyers' decisions. However, effective content curation can maximize the shelf life of your best assets — all while providing your team a consistent stream of content at their disposal. This infographic from Brafton…

How to Maximize Campaign Conversions with Predictive Lead Scoring

Want our toolkit to enhancing your lead scoring initiatives with predictive? This E-book highlights a variety of use cases that prove the benefits of predictive, including how to: Understand your ideal market/target customers; Enhance your account selection strategy; and Increase customer lifetime value. Download this E-book to get a practitioner's guide to predictive marketing! Complete the form below to download:

How Predictive Analytics Improves B2B Marketing Outcomes

Forrester Research Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition programs How 97% of predictive analytics users benefit from predictive analytics; Why 83% say they have experienced a considerable or…

The State Of B2B Lead Scoring

How An Aligned Scoring Strategy = Big Payoffs For Marketing & Sales Data-driven approaches to lead scoring are beginning to bear fruit, with the added benefit of better aligned marketing and sales teams. Progressive B2B organizations are seeing big payoffs when it comes to aligning marketing and sales teams on the behaviors that matter to score leads. This, in turn,…
Subscribe to this RSS feed