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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Real Revenue Gains from Marketing Automation

Access this 30 minute webinar to see how Sales & Marketing Can Share Lead Success.This webinar will feature new research data which shows:• 181% higher average close rates from the use of Marketing Automation systems• 2-4x higher Lead Conversion Rates on companies using lead scoring• Bid-Win ratios 1.5x higher for organizations that deliver real-time lead alerts to sales• Sales teams…

The Sales & Marketing Stimulus Package

Download this free E-Book to gain insights into "Seven New Initiatives To Recover Lost BtoB Revenue," including: * Lifting the 10% Tax Burden from poor alignment * Funding the No (Good) Lead Left Behind Program * Insurance that Leads Are Hit While They Are Hot * Raising The Digital IQ for Sales & Marketing * Avoiding Earmarks and Hidden CostsDownload…

Best Practices for Integrating Webinars into Lead Nurturing Campaigns

Download this guide to integrating webinars into lead nurturing and demand generation programs. This white paper explores the value and impact webinars have in your eMarketing mix. Learn valuable tips and tactics for how to build out a true nurture marketing campaign around a single web event.Download Here.

Calculating The Real ROI From Lead Nurturing

In this white paper, DemandGen Report presents findings from a recent poll of B2B marketers showing that those companies who have successfully deployed lead nurturing programs showed an "average 20% increase in sales opportunities from nurtured leads and found dramatic improvements to key conversion stages in the sales process."Download Now.

Monitoring the Social Media Conversation: From Twitter to Facebook

With more and more customers turning to Twitter and Facebook to share their good and bad experiences, companies' online reputations are being reshaped at lightening speed. Download the latest Vocus white paper for effective ways to monitor and analyze social media.Download Here.

Tips for Accelerating Sales in a Down Economy

This white paper provides insights into taking your demand generation to the next level to ensure you do much more than just survive - in fact, these tips may help you thrive during challenging times.Download Now.

10 White Paper Marketing Tips

As a leader in electronic lead generation, emedia knows how to connect with qualified B2B prospects. When done right, nothing pulls qualified leads like a well-targeted white paper offer. Just ask marketing guru Larry Chase. Read his "10 White Paper Marketing Tips" to learn more.Download Now.

B2B Engagement Marketing Tactics that Close Sales

In a competitive Web 2.0 world, marketers must recognize engaged customers and prospects and respond quickly. Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a white paper that shows you how. Download your copy from Silverpop today!Download Now.

4 Reasons You Need a B2B Specific Email Solution

Most email marketing tools were designed and priced for B2C clients, but B2B marketers require a solution that can provide nurturing, personalization and CRM integration. Learn how to maximize your lead generation with a B2B email solution.Download Now.

How Will You Measure Up in 2009?

Demand Generation Benchmark Survey Results Hundreds of your peers have revealed the tools and strategies they plan to invest in for demand generation in 2009. In this live Webinar hosted by Bulldog Solutions, DemandGen Report Editor Andrew Gaffney will reveal the findings of the 2008-2009 demand generation survey. Bulldog Solutions President Todd Davison will provide examples of how these trends…
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