DemandGen Report

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  • Editorial Calendar
  • Contributing Authors
  • News
    • DemandGen Report Honors Revenue Performance Drivers With 2011 Sales & Marketing Alignment Awards
    • DemandGen Report and HubSpot Launch Lead Gen Kickstart Series
    • Andrew Gaffney, Editor, 2009 50 Most Influential People in Sales Lead Management
    • G3 Launches DemandGen Report New E-Media Platform Provides Intellectual Fuel For Growth Engines
• Industry Resources
  • Research
    • State Of Demand Generation 2012 Report
    • Chance Favors The Prepared Mind: Understanding The Science Of Sales Intelligence
    • Guide To Demand Generation Consultants
    • 11 Key Marketing Trends for 2011 Highlights from the Annual Unica Marketing Survey
    • Guide To Marketing Automation Solutions
    • The State of Marketing Automation
    • Referral Marketing Refreshes Traditional Lead Gen Methods
    • Crawl, Walk, Run: Taking Baby Steps To Building A Successful Demand Gen Strategy
    • Dreamforce Preview - Solution Spotlight 2010
    • Content Marketing: Four Key Factors For Developing A Content Mapping Strategy
    • Social Media, Demand Gen & Webcasts Converge into “Community Marketing”
    • 3 Phases of Conversational Marketing: Technology
    • 3 Phases of Conversational Marketing: Focus on the Buyer
    • Spinning the Spend: Maximizing Control Over Budget Allocation
    • Insights into E-Signatures
    • Forrester Research: Interactive Marketing Forecast 09 - 14
    • Find Active Sales Cycles
    • How do you Score?
  • White Papers
    • A Marketer’s Guide to CRM Integration
    • The B2B Marketer's SEO Field Guide
    • The Open and Shut Case for Content Curation
    • Five predictive imperatives for maximizing customer value
    • 5 Steps to Increase Win Rates and Improve Pipeline Performance
    • Boost Your Image: Master the Three Stages of Video Conferencing Success
    • Link Between Demand Generation And Sales Revenue
    • Boosting ROI With "Multi-tenant Marketing Automation"
    • Easily Identify Your Best Customers
    • Seven Reasons You Need Predictive Analytics Today
    • The Critical Role of Time in Successful Demand Generation Programs
    • Data Rich - The Payoff Of Marketing Measurement On Revenue Performance
    • Five Steps to Improving Business Performance Through Customer Intimacy
    • The Move From Transactional To Behavioral Marketing
    • The Hidden Costs Of Multiple Marketing Tools
    • Blueprint For Using Content To Connect With Buyers
    • Data Driven Audience Segmentation
    • The Missing Link In Demand Generation
    • Lead Generation from Start to Finish: A Marketer’s Reference Guide
    • Where Do Virtual Events Fit in Your Marketing Mix?
    • A Clearer View of the New Buyer Via the Cloud
    • Build Lead-Gen Lures with Video
    • Ensuring That Your White Papers Appeal to Busy Executive Readers
    • Secrets of Successful “From” Names and Subject Lines
    • Ten Steps to Effective Email Marketing
    • A New Blueprint For Buyer-Driven Demand Generation Strategy
    • The Price Tag of the Anonymous Buyer
    • Emergence of the Social Delivery Platform New Social Media Strategies for White Paper Lead Gen
    • The Distributed Marketing Frontier: Realizing the Dream of Truly “Glocal” Marketing
    • Social Media and Marketing: Transitioning from Listening to Customer Engagement
    • CMO Guide to Marketing ROI
    • Don’t Buy Marketing Automation and Let It Collect Dust
    • Making the Business Case for Marketing Software
    • Selling in the Age of Social Media
    • Webinars 2.0: Maximizing Webinars with Social and Interactive Engagement
    • Avoiding The “Silver Bullet Syndrome” of Marketing Automation Software
    • 3 Phases of Conversational Marketing
    • Finding your Optimal Lead Flow
    • Same Content More Leads
    • CareerBuilder Ultimate Recruitment Guide
    • Six Strategies For Kicking Your CRM Into Overdrive
    • Buzz Building: 7 Steps to Social Media Marketing Success
    • Reverse Engineering the Funnel: 3 Steps To Improve Pipeline Performance
    • Breaking Out Of The Funnel: A Look Inside the Mind of the New Generation of BtoB Buyer
    • Forrester Research: E-Signatures Q&A: Legalize It
    • Following up on Business-to-Business Sales Leads — and Turning Them Into Sales
    • Jump Start Your Marketing Automation Success
    • B2B Marketing Optimization Secrets
    • Bringing the Power of Marketing Automation To The Fortune 5,000,000
    • 10 Steps to Automate B2B Marketing
    • Lucky 7: Steps to a Winning Lead-Management Program
    • Leveraging the Power of Traditional Media for Maximum PR Results
    • Why Sales Throws Marketing Under the Bus
    • Seven Steps to Effective Customer Lifecycle Communications
    • 5 Key Issues Driving Marketing Agendas
    • 7 Steps To Improve Your Conversion Rates Now
    • Best Practices for Integrating Webinars into Lead Nurturing Campaigns
    • Calculating The Real ROI From Lead Nurturing
    • Monitoring the Social Media Conversation: From Twitter to Facebook
    • Tips for Accelerating Sales in a Down Economy
    • 10 White Paper Marketing Tips
    • B2B Engagement Marketing Tactics that Close Sales
    • 4 Reasons You Need a B2B Specific Email Solution
    • 5 Questions to Ask When Choosing a Lead Generation Vender
    • Watch Your Best Leads Rise To The Top
    • How do you Score?
    • Is Dirty Data Sabotaging Your Marketing Results?
    • Sales 2.0 - Faster Sales in a Slower Economy
    • Laser Targeted Lead Generation
    • 5 Fast Payoffs From Investing in a Demand Generation Solution
    • Online Marketing: Making the Invisible Visible, Accelerate PPC Leads to Revenue
    • Old School Manufacturing Meets New School Marketing
    • Ready to Boost Revenue by Up to 10%?
    • From Cold to Hot: Lead Nurturing That Generates Sales
    • Digital Body Language: Reading & Responding To Your Prospects' Buying Behavior
  • E-books
    • Marketing Matchmaking
    • Tell Them What They Want To Hear: With Account-Based Targeted Content
    • 12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database
    • Building The Business Case For Marketing Automation
    • The State of Marketing 2011: Unica’s Annual Survey of Marketers
    • The Power User's Guide To Successful Webinars
    • Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data
    • Metrics That Matter For BtoB Demand Gen
    • Change the conversation: Managing Social Media in terms of Budget & Performance
    • Getting Marketing Automation Right The First Time
    • The New Formula for Generating High Quality Leads in 2011
    • Assessing the Impact of Dirty Data on Sales & Marketing Performance
    • Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services
    • A Building Block Approach To Engagement Marketing
    • Avoiding the Lead Gen Tradeoff
    • The CRM Flex Test
    • Quintessential Marketing Automation Guidebook
    • The New Revenue Engine
    • A Roadmap to Seamless CRM Execution
    • Improve Conversion Rates: 10 Quick Wins for Sales and Marketing
    • How to Leverage Social Media Relationships with Real-Time Collaboration Tools
    • 8 Critical Success Factors for Lead Generation
    • The Sales & Marketing Stimulus Package
    • Lead-Management Workbook
    • 101 B2B Marketing and Sales Tips
  • Webinars
    • The Great Marketing Conversation
    • The Missing Link in Demand Generation: Marketing To People, Not Contacts
    • Why Data Is The New Black: How Developing A Contact Data Strategy Can Power Lead Performance & ROI in 2012
    • 5 Steps to Increase Win Rates & Improve Pipeline Performance
    • Marketing Automation in 2012: How To Navigate Change and Future-Proof Your Selection
    • The Demand Generation Time Machine
    • Developing Content for the Digital Conversation
    • What’s Working in Webinars: A Look Inside the Best Practices of Power Users
    • Inside the Mind of Today’s B2B Buyer: What’s Changed and How to Adapt
    • The Best Content For Short Attention Span Theater
    • Marketing Metrics Workshop Series
    • The Model for the New Revenue - Centric Marketer
    • 5 Steps to Measure Lead-to-Cash Performance
    • Personas, Positioning, & Clever Messaging: 3 Secrets for Engaging More Buyers
    • Taking a Bite-Sized Approach to Marketing Automation
    • The ROI Of Targeted Prospecting
    • Lead Generation Quick Start Series
    • Managing Your Team to Higher Quotas with Social Selling
    • Dirty Data’s Effect on ROI and Five Ways to Fix it Today
    • Marketing Automation: Getting It Right The First Time
    • Content's Role in Real-Time Marketing
    • 3 Essential Phases To Build Bi-Directional Dialogue Between Prospects & Vendors
    • Walk Before You Run with Marketing Automation: 5 Baby-Steps to Lead Nurturing Success
    • Improving Prospect Engagement: Using Social Media & Interactive Tools To Build Community Marketing
    • Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation
    • How Does Your Webinar Stack Up?
    • Using Content To Establish Sales Credibility
    • Marketing Misalignment Series
    • Inside The Mind Of the B2B Buyer--New Data on the Path to Purchase
    • Cracking the C-Suite: Finding and Aligning with the Relevant Executive in 2010
    • Utilizing Content Marketing To Drive Demand
    • Improving B2B Sales and Marketing Alignment
    • Design and Deliver Epic Online Presentations
    • Webinar Series for Small and Midsize Companies: Strategies for Growing Your Business
    • Real Revenue Gains from Marketing Automation
    • How Will You Measure Up in 2009?
  • Podcasts
    • Episode #17: Joe Payne, CEO of Eloqua
    • Episode #16: Fergus Gloster, managing director of Marketo EMEA
    • Episode #15: Tom Scontras, VP of Sales and Marketing for Glance Networks
    • Episode #14: Koen De Witte, Chief Weaving Officer of LeadFabric
    • Episode #13 Sam Weber, CEO of Genius.com
    • Episode #12: Jeff Ernst, Principal Analyst at Forrester Research
    • Episode #11: Tom Pisello, Founder of Alinean
    • Episode #10: David Lewis, CEO, DemandGen
    • Episode #9: Rob Solomon, CEO, Bulldog Solutions
    • Episode #8: Clint Oram, CTO & Co-Founder, SugarCRM
    • Episode #7 - Mike Volpe, VP Marketing at HubSpot On New Funding, Explosive Growth Rate
    • Episode #6 - Eloqua CEO Talks Version10 & MA Adoption
    • Episode #5 - The New Realities of Data Hygiene
    • Episode #4 - Freemiums & The Marketing Automation Landscape
    • Episode #3 - What Factors Separate Success From Failure In Sales & Marketing
    • Episode #2 - BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound
    • Episode #1 - 3 Trends Changing Transforming Demand Gen
    • New Approaches to Demand Generation
    • An Interview with Andrew Gaffney of DemandGen Report
  • Glossary
    • DemandGen Report Glossary
  • OnDemand Views
    • Flint McGlaughlin (Value Proposition at B2B Summit)
    • Dreamforce 2011: Bryan Brown, Director of Product Strategy, Silverpop
    • Dreamforce 2011: Mac McConnell, Partner and Founder, BlueBird Strategies
    • Dreamforce 2011: Jeff Erramouspe, President, Manticore
    • Dreamforce 2011: Jim Meyer ,Vice President, eTrigue Corp
    • Dreamforce 2011: Raghu Raghavan, CEO, Act-On Software
    • Dreamforce 2011: Mike Volpe, CMO, Hubspot
    • Dreamforce 2011: Ryan Allis, CEO, iContact
    • Dreamforce 2011: Sam Weber, CEO, Genius.com
    • Dreamforce 2011: Adam Needles, Chief Strategy Officer, Left Brain DGA
    • Dreamforce 2011: Umberto Milletti, CEO, InsideView
    • Dreamforce 2011: Joe Payne, CEO, Eloqua
    • Dreamforce11: Adam Blitzer, COO and Co-founder at Pardot
    • Dreamforce 2011 Video Coverage
    • Video As A New Lead Gen Tool
    • Conversation With Marketo's Marketing VP Jon Miller During Revenue Rockstar Tour
    • Role Reversal In Sales & Marketing
    • QuickStart Webinar Series - The Inside Scoop
    • Jim Dickie, CSO Insights Speaks at Cloud 9 Analytics Revenue Velocity Forum
  • Bulletin Board
    • Upcoming Web Events
• Archives
  • Feature Articles
    • What’s Working In Demand Generation: Experts Share Successful Strategies & Tactics
    • Market Experts To Discuss Inbound & Content Marketing Strategies During Webinar
    • Infusionsoft Expands Solution Portfolio; Closes 3,000 New Customers in 2011
    • Vendors Highlight Key Demand Gen Trends In The State of Demand Generation 2012 Report
    • Demand Generation Strategies for 2012: 5 Emerging Trends in B2B Marketing
    • “Top 11 in 2011” – The Most Popular Articles Of The Year
    • GoodData Announces $15 Million In Funding, New Partnerships & Product Enhancements in 2011
    • Pardot Surpasses 14,000-User Mark; Doubles Employee Count Year-Over-Year
    • Facebook Exec Discusses Social Enterprise Marketing Strategies At NYC Cloudforce Event
    • Act-On Software Surpasses 500 Customers; Plans Aggressive Expansion Track In 2012
    • Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding
    • Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts
    • Reed Construction Data Reduces Sales Cycles By 60% Via Streamlined Demo Process
    • Google Begins Withholding Certain Search Data, Citing Privacy Concerns
    • Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3
    • Marketo’s Launch Of Separate Spark Brand Heats Up Competition For SMB Market Share
    • Shifting Sales Environment Creating New Role For Enablement Solutions
    • Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing Line
    • Marketing Automation Execs Share Trending Insights At Dreamforce 2011
    • Modern BtoB Demand Gen Tactics, New Management Frameworks Highlighted In New Book
    • TreeHouse Interactive Integrates With Ventana New Media Engine To Drive SEO-Powered Content
    • Eloqua’s IPO Filing Stirs Dialogue Among Analysts, Competitors On Industry Impact
    • Social Enterprise Takes Center Stage At Dreamforce 2011 As Vendors Roll Out New Tools
    • New Survey Shows Growing Influence Of Content On Demand Generation
    • Dreamforce 2011 Sneak Peak: Marketing Automation Vendors Take Center Stage
    • Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer
    • New Lenskold Study Shows Marketers Using Automation To Extend ROI Measurement
    • New Study Shows Marketing’s Role In Revenue Growing As Analytics Capabilities Increase
    • Marketing Automation Vendors Report Solid Growth Trajectory As Q2 Wraps
    • Marketing Automation Institute Launches To Bridge Skills Gap Among BtoB Tech Adopters
    • Genius.com Launches E-Commerce Store To Aid Users In Upgrading Functionality
    • New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue
    • DemandGen Report Honors 10 BtoB Organizations In The 2011 Sales & Marketing Alignment Awards
    • MarketingProfs BtoB Forum Provides Tips On Engaging The Changing Buyer
    • BtoB Insiders Weigh In On U.S. Implications Of New European Tracking Regulations
    • SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology
    • DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies
    • Marketo Streams Release Of Marketo Next; Unveils Research Quantifying Impact of RPM
    • SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation
    • SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement
    • Forrester Introduces New Marketing Models To Help Companies “ADAPT” To The Next Digital Decade
    • Marketing Automation Category Shows Record Growth in Q1 In Revenue & Customer Count
    • New Crowdsourcing Marketplace For Sharing Sales Leads Launched By Market2Lead Founder
    • Recent Data Breach Heightens Focus On Email Security Measures
    • Marketing Automation Space Still Tracking Strong Based On Healthy Q1 Business
    • DGR Podcast: Mike Volpe, VP Marketing at HubSpot On New Funding, Explosive Growth Rate
    • Industry Vendors Eyeing The Potential Impact of ‘Do Not Track’ Legislation
    • Eloqua Announces New Partner Program Focused On Exclusive Resellers, “Agnostic” Partners
    • eTrigue Debuts DemandCenter With Focus On Simplifying Campaign Creation & Reporting
    • Heavyweights Line Up Behind HubSpot For New $32 Million in Series D Funding
    • Starting From Scratch:
 Marketing Automation Best Practice for New Adopters
    • Vertical Deep Dive: Demand Generation Strategies For Financial Services Marketers
    • Key Ingredients Of Successful Lead Management Strategy Outlined By Annuitas Group CEO
    • Marketing Automation Analytics:
 Where We Are and the Road Ahead
    • Marketo’s Growth Continues On Hockey Stick Curve With Customer Count Passing 850, First $1M Deal
    • Eloqua Taking Steps To Prepare For IPO; Eyeing $100 Million Revenue Mark For Move
    • Next Gen Engagement Tactics, Customer Intelligence Identified As Key Drivers For Accelerating Revenue
    • Data Tops List Of Tactics & Technologies Marketers Can't Afford To Live Without
    • Steeper Growth Curve For Automation Predicted For 2011 As Companies Look For Revenue Spark
    • Top DGR Articles of 2010: Social Media Apps, M&A & Lead Management Among Most Read
    • Teradata’s Acquisition Of Aprimo Expected To Accelerate Automation Deals In 2011
    • New Metrics Show Video Emerging As Star Player In BtoB Campaigns
    • Marketing Automation, Data Management Tools Play Starring Role At Dreamforce
    • New Report Predicts Revenue Performance Management To Emerge As Key Trend In 2011
    • Left Brain Marketing Launches New Blueprint For Demand Gen Strategy
    • Marketo’s New $25 Million Funding Round Likely To Have Ripple Effect On MA Category
    • Integrated Customer Engagement Strategies Front & Center At Sales & Marketing 2.0 Event
    • Social Media Data Helping to Target & Extend Demand Gen Campaigns
    • Revenue Velocity Forum Offers Sales Enablement Strategies
    • Customers, Competitors & Consultants Weigh In On Impact Of Eloqua10 Release
    • Eloqua10 Debut Pushes Marketing Suite Further Into Revenue Management
    • Push To Add Analytics Continues, As Pardot Forms Partnership With GoodData For Richer Reporting
    • New Webinar Spotlights 5 ‘Baby Steps’ For Enhanced Lead Nurturing
    • Despite 1,500 New Customers, Analysts Say 2010 Adoption Curve Is Behind Expectations
    • Commentary on… "Eloqua Parts Ways With Pedowitz Group Over IP Exclusivity Debate"
    • Eloqua Parts Ways With Pedowitz Group Over IP Exclusivity Debate
    • ‘Pull Marketing’ Author Emphasizes Trigger Method For Engaging Prospects
    • Content Marketing Emerging As “Secret Sauce” As Marketers Rely On Nurturing To Build Dialogue
    • Email Deliverability’s Impact On Demand Gen Success Examined In New Strategy Guide
    • Response Rates Under Pressure; Experts Offer Best Practice Tips
    • Marketers Advised To Leverage A Content Mapping Strategy
    • New “Freemium” Models Turn Up Heat In Marketing Automation Space
    • Virtual Events Extend Engagement; Offer ‘365’ Lead Gen Environment
    • Sixth Time Is The Charm To Convert New Leads, Contact Research Shows
    • New Research Reveals Breakdowns Between Buyers & Marketers Around Social, Content
    • Marketers Shifting Focus To Sales Enablement To Accelerate Slow Pipelines
    • DemandGen Report Honors 6 Firms For Sales & Marketing Success
    • Sales 2.0 Gains Steam As Data Shows Payoffs In Conversion Rates, Shorter Sales Cycles
    • Rumor Mill Buzzing With Speculation Of Pending Automation Acquisitions
    • New Resources Showcase Results Of Wikipedia, Other Social Strategies
    • 5 Questions To Ask Before You Launch A Lead Nurturing Program
    • Tying Activity To Revenue, Integrating Channels Cited As Top Challenges In New CMO Survey
    • 4 Key Benefits of Interactive Marketing: Making the Most of Web 2.0
    • Marketo Rolls Out New Analytics App Aimed At Helping Marketers Forecast Pipeline Impact
    • SiriusDecisions Summit Points To ‘Second Sea Change’ With Deeper Waterfall Focus
    • MarketingProfs Event Emphasizes Need To Integrate Social To Drive Demand
    • New Research Finds Marketers Missing The Boat On Social Lead Gen Tools
    • Marketo Reaches 500 Customer Milestone; Closes $10 Million In Series D Funding
    • CDC Software’s Investment In Marketbright May Signal M&A Activity Within Automation Space
    • Silverpop Marries Best Of BtoB & BtoC Marketing With Launch Of New Platform
    • New Research Shows BtoB Marketers Still Lack ROI Measurement Capabilities
    • Even High-Performing Marketers Struggle with Content, Alignment
    • Integration Of Email & Social Tools Targeting Content Sharing From Inbox
    • New Research Reports Support Growing Influence Of Facebook, Social Channels
    • Sales 2.0 Event Spotlights Need For New Metrics, Collaboration Tools As Edge For Agile Companies
    • Blogging Best Practices Guide: Integrating Social To Extend Reach, Track Engagement
    • Templates, Shared Resources Emerging To Help With Initial Campaign Creation
    • Start-Up MaaS Impact Intros Marketing As Service With White Label Marketo Package
    • New Survey Shows BtoB Buying, Budgeting Process Shifting Due To Social, ROI Factors
    • Content Marketing Sees Spike In Spending, Spreads To Social Media: Junta42 Survey
    • Forrester Report Highlights 4 KPIs To Accelerate Lead Management ROI
    • Spikes In Sales, Pipeline Activity Point To 2010 Emerging As Breakout Year
    • Global Expansion Triggers First Merger As Aservo Teams With DemandGen
    • Demand Gen Practices Expanding Globally: SiriusDecisions, Annuitas Open European Offices
    • Top Stories of 2009
    • Advanced CRM Integration Emerges As Key Piece Of MAP Success
    • Industry Analysts Predict Increased Adoption, Sophistication For Automation In 2010
    • New Report Spotlights Expanding Role Of Marketing In Relationship Building
    • Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”
    • Demand Gen Solutions Share Spotlight With Social Apps At Dreamforce
    • Author Ardath Albee Advises Emarketers on Social & Search Strategies
    • Predictions Of Email’s Death Exaggerated, As Channel Serves As Bridge To Social Tools
    • USA Financial Increases Conversions By Adding Lead Qualification Program
    • Zuora Product Launch Campaigns Find Right Cadence To Boost Sales
    • Petplace.com Finds Remedy For Online Sales With Content-Driven Email Strategy
    • Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring
    • Core Security Drives New Business Growth By Building A Demand Generation Machine
    • DemandGen Report Honors Top Ten Firms Driving Growth Via Automation: Part 2
    • Redstone Properties Re-Engages Real Estate Buyers With Nurturing
    • Jaspersoft Increases Conversions With Intelligent Lead Scoring Jaspersoft
    • CoreTrace Creates A Template For Lead Management Success
    • Codice Software Configures Nurturing Program To Drive Sales-Ready Leads
    • IAG Consulting Increases Lead Volume 3-Fold With Insight Tool
    • DemandGen Report Honors Top Ten Firms Driving Growth Via Automation
    • Research Shows Social, Lead Gen Links Create Tipping Point For Virtual Events
    • Forrester’s Laura Ramos Discusses Report Showing Slow Adoption Of Lead Management Automation
    • Marketing’s Role In Revenue Generation Highlighted At Sales 2.0 Roundtable
    • New Research, Online Advisory Service Launched To Help Marketers Expand Email Databases
    • Case in Point: Equipment Data Lowers Cost of Direct Marketing With Video
    • Marketers Tapping Personalized Videos to Generate, Engage Leads
    • New Email Deliverability Solution Tracks Customer-Level Data Across Platforms
    • New Strategies Offered to Optimize Webinar Content, Online Presentations
    • Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results
    • Content Emerging As Critical Factor To Feed Successful Demand Gen Programs
    • Survey Shows Converting Leads Into Opportunities Tops BtoB Priority List
    • Experts Share Latest Strategies To Optimize Performance Of White Papers, Lead Gen Offers
    • New Aberdeen Report Spotlights Revenue Impact of Lead Lifecycle Management
    • Building A Lead Management Strategy A Critical First Step For B2B Marketers
    • Early Adopters Of Marketing Automation Solutions Give High Marks, Emphasize Ease Of Use, Rollout
    • Marketers Looking For Alternative Offers To Free Trials To Attract Risk Averse Buyers
    • New SaaS Application Sweetens The Pot For Social Media Measurement, Automation
    • Four Keys to Converting Stalled Leads into Closed Sales During A Downturn
    • Need To Optimize Mobile Deliverability Heightens As Smartphones Expand
    • Virtual Events Extending Into New Strategic Areas for BtoB Firms
    • New Survey Shows Social Networks Emerging As Sales Pipeline Resource
    • Social Media Contact Strategies Heighten Need for Database Hygiene
    • Experts Size Up Contact Database Growth Strategies to Optimize Response Rates
    • Climate Heightens Need For Nurturing To Match The New BtoB Buying Processes
    • New ROI Study Shows Firms With Ops Teams, Metrics Outgrowing Competitors
    • SiriusDecisions Summit Points To Growing Need For ‘Demand Center’ Services Concept
    • Social Media Survey Fills In The Blanks On CFO Gatekeepers
    • Social Networking Pushes Email Marketing Into New Era Of Real-Time Communication
    • SiriusDecisions Tony Jaros Shares Sneak Peek Into Summit Content
    • Former Avaya CMO Argues For, Always-On Approach To Demand Engines
    • Marketers Improving Response, Recall Rates By Integrating Video Into Lead Gen Programs
    • Study Shows Focus On Last Touch Attribution Skewing Impact Of Multichannel Campaigns
    • Marketing Analytics Move Closer To Revenue As Focus Shifts From Leads To Opportunities
    • Search Strategies Starting To Intersect With Demand Generation Efforts As Budgets Shift To Online
    • New DMA Response Rate Study Shows Email Still Strong For Conversion Rates
    • Provocation-Based Selling, Lead To Opportunity Conversion Key Focuses Of Sales 2.0 Conference
    • Customer Win-Back Strategies Represent Revenue Opportunity In Tight Markets
    • SMB Winner: Sourcefire
    • Enterprise Winner: Cisco Systems
    • Fast Track Winner: ADX
    • Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards
    • New Report Shows SMBs Stepping Up Inbound Lead Gen, Social Strategies
    • Survey Shows Inside Sales Teams Stepping Up Role In Lead Generation
    • New Research Suggests Rewards Tied To Increasing Customer Marketing
    • New Study Shows Budget Dollars Shifting To Lead Gen, Lead Management In 2009
    • Best Practices Guide: Integrating Email With Lead Gen Increases Sales Insights
    • Email Best Practices: Seven Keys To Improving Deliverability Metrics
    • Demand Gen Experts Suggest Shifting Campaign Strategies To Create Prospect Dialog In 2009
    • Lead Refinery Concept Re-Emerges As Marketers Emphasize Offer Optimization, Digital Dialog
    • Forrester Report Calls Out Failure of BtoB Websites To Support Lead Gen Goals
    • Lead Nurturing Key Competitive Differentiator, According to Newly Released Aberdeen Report
    • Growth Of Mobile Web Presents New Challenges & Opportunities For Marketers
    • DemandGen Honors Top 10 Firms Using Automation Tools To Fuel Business Growth (Part 2)
    • Best Practices Suggest Increased Online Conversion Rates By Focusing Above The Fold
    • DemandGen Report To Recognize Top 10 Firms For Driving Pipeline Optimization
    • New Guide To Demand Gen Systems Released By Raab Associates
    • BtoB Marketers Moving Towards Virtual Events As Budgets Tighten & ROI Scrutiny Heats Up
    • BtoB Marketers Sweeten Lead Gen Offers By Adding Incentives To Nurturing Programs
    • MuseWorks Moving Marketing Automation Into Mobile Platforms
    • Latest Forrester Report Provides A POST Up Strategy For Firms To Tap Into Social Media
    • New Survey Shows Firms Focusing On Demand Generation Are Outgrowing Their Competition
    • Crossing The Chasm Author Geoffrey Moore Re-Writes Rules For Finding Budget Dollars During A Downturn
    • DemandGen Honors Top 10 Firms Using Automation Tools To Fuel Business Growth
    • Demand Gen Best Practices Still In Early Growth Stage, According To Expert Panel
    • DemandGen Report To Recognize Top 10 Firms For Driving Pipeline Optimization
    • RSS Advertising Emerging As Targeted Traffic Driver, Lead Generation Tool
    • Rapid Growth of Lead Databases Posing New Challenges For BtoB Marketers
    • DGR Interview: Forrester’s Charlene Li On Groundswell Impact of Social Media
    • Sophisticated Search Strategies Showing More Support For Lead Gen Activities
    • Author Warns Marketers To Get A Head Start On 09 Campaign Plans, Due To Soft Economy
    • Marketers Missing Out On Channel Partner Opportunities For Demand Gen
    • Aberdeen Study Shows Email Personalization Driving Higher Open & Conversion Rates
    • Segmentation Strategies Tap Into Trend Data On Customer Wins To Spot Sales Opportunities
    • New Survey Shows Firms Focusing On Demand Generation Are Outgrowing Their Competition
    • SiriusDecisions Summit Sets The Bar For New “Demand Ecosystem” In B2B
    • Kraft Tallies $100M in Sales Lift By Tapping Into Online Communities
    • Online Video Drawing More Eyeballs Among Marketers, Expanding in BtoB
    • New Aberdeen Report Highlights Competitive Edge Gained By Optimizing Lead Scoring & Prioritization
    • Social Media Stepping Up As Source For Connecting B2B Networks
    • Virtual Events Broadening Their Footprint With Lead Gen Success, New Applications
    • Lead Scoring Moves Upstream To Prioritize Early Stage Prospects
    • Sales Effectiveness Study Uncovers Missed Opps With Existing Accounts
    • William Paterson Programs Upgrading Performance & Perception of Sales
  • DemandGen Reports
    • Steve Gershik Joins SiriusDecisions As Vice President of Worldwide Marketing
    • Harte-Hanks Reports Lower Revenue for 2011, Enhances B2B Marketing Service Offerings
    • Infographic: How Are B2B Marketers Optimizing Their Funnel?
    • HubSpot Expands Offerings To Include Voice-Based Marketing Automation
    • Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012
    • Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth
    • Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011
    • Infographic: Inbound Marketing Rising
    • Act-On Software Reports 405% Revenue Growth; Expands International Footprint
    • Pardot Reports Record Growth In 2011; Closes Out Q4 With 140 New Customers
    • LeadMD Acquires CRM Services Company Marketing Engine
    • Rainmaker Adds Educational Enhancement To B2B e-Commerce Solution
    • Neolane Secures $27 Million In Funding To Expand Conversational Marketing Platform
    • KnowledgeVision Secures $2 Million In Funding To Support Interactive Platform Growth
    • Callidus Acquires LeadFormix To Add Marketing Automation To Cloud Platform
    • New Research Finds Majority Of Marketers Not Maximizing Customer Data
    • VerticalResponse Adds Social Media Technology Platform To Marketing Tools With Acquisition of Roost
    • Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011
    • G3 Communications Launches Channel Marketer Report; New Online Publication Targets Key Marketing Sector
    • Salesforce.com To Acquire Rypple; Social Performance Management App To Be Re-Launched as “Successforce”
    • True Influence Launches LeadPAC Free Model For Email Campaigns
    • SLMA Announces 50 Most Influential People In Sales Lead Management
    • The Marketing Automation Institute Launches First Certification Courses
    • Demandbase Enhances Real-Time Identification Service To Better Categorize Web Site Visitors

    • HubSpot Launches “Marketing Grader” Tool After Grading 4 Million Web Sites
    • Eloqua Markie Awards Highlight Automation Excellence, Blackbaud Sees 100% ROI In 6 Weeks Via SmartStart
    • 8 Ways To Mobilize Your BtoB Campaigns
    • LoopFuse Custom Events Dashboard Offers Individual User Engagement Functionality
    • Pardot Adds Integration With Citrix GoToWebinar, Cisco WebEx & ReadyTalk
    • Marketo Adds 150+ Customers in Q3; Grows 122% Year-Over-Year in 2011
    • Infusionsoft Acquires CustomerHub
    • Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact
    • LeadLife Releases 2nd Generation Of Marketing Automation Solution
    • Kwanzoo Announces Technology Partnership With Eloqua, Delivers Cloud Connector for BtoB Engagement Marketing
    • Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit
    • Rock Annand Launches “Live in 45” Lead Nurturing Program
    • Brainshark Launches SlideShark App For iPad
    • Demandbase Builds Momentum Via Real-Time ID Service, Partners With Bulldog Solutions
    • Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration
    • Responsys Rolls Out Local, Mobile Features As Part Of Fall 2011 Interact Suite Release
    • BlueBird Strategies Signs On As Sponsor Of Marketing Automation Institute
    • Act-On Reports 400% Year-Over-Year Revenue With Q3 Results
    • Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings
    • Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data
    • Extraprise Posts 30% Growth For i2i Demand Generation Services
    • Yesware Backed By Google Ventures & Foundry Group; Launches Email Tracking Product For Sales
    • LoopFuse Adds Role-Based Permissions And Custom Event Tracking Features
    • CASE STUDY: Provocative Selling with Diagnostic Assessments: Microsoft Infrastructure Optimization Assessment
    • New ZoomInfo Service Tests Email Addresses To Verify Deliverability
    • Glance and LivePerson Partner To Provide Integrated Screen-Sharing for Live Chat Sessions
    • New Study Finds BtoB Corporate Web Sites Underperforming To Maximum Lead Generation Potential
    • Webinar Highlights Strategies For Sales Development Reps To Accelerate Lead Generation
    • Eloqua Taps Advice From Industry “Deans & Professors” In “Real World Marketing Syllabus”
    • Salesforce.com Acquires Social Customer Service Platform Assistly
    • Study Shows Nurtured Sales Leads 9 Times More Likely To Convert To Appointments
    • DemandGen International Clients To Be Honored At Fifth Annual Markie Awards For Lead Scoring, Nurturing Achievements
    • Microsoft Engages Buyers, Boosts Company Productivity Through Gamification
    • ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite
    • iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM
    • BtoB Buyers Taking ‘Consumerized’ Path To Purchase, New Study Shows
    • DemandGen International Named To Inc. 500 List of Fastest Growing Firms
    • Eloqua’s IPO Filing Brings Marketing Automation Into Public Spotlight
    • Silverpop Partners With Janrain To Offer Social Sign-In Capabilities To Streamline Web Visits
    • HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar
    • Aprimo Enhances IMM Functionality Following Teradata Acquisition
    • Genius.com Expands Global Footprint With Launch Of UK Office
    • 5 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar
    • MedeAnalytics Doubles Campaign Productivity, Improves Data Management With Integrated Solution
    • Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011
    • Act-On Software Acquires Assets of Marketbright
    • Steps To Build Prospect-Centric Processes Presented By Eloqua CTO At Online Marketing Summit
    • BtoB Buyers Leveraging More Resources Before Making Purchase Decisions, Preliminary Research Shows
    • Speed Bump For Marketing Automation? New Analyst Report Projects Category Will Reach $325 Million in 2011
    • LeadMD Data Shows Growing Usage Of Marketing Automation Among SMBs
    • Next-Gen Lead Gen; Buyer Centric Tactics Take Center Stage at Online Marketing Summit
    • Aprimo Integrates Mobile Module To Empower Digital Marketers Via SMS
    • Callidus Software Acquires iCentera To Extend Cross-Selling Opportunities
    • Act-On Reports Record Q2; Adds 137 New Customers
    • Manticore Technology and Sales Engine International Partner To Provide Automation Optimization Services
    • Lack of Information And Process Hinders Channel Sales Team, Research Shows
    • Rainmaker Systems Receives $3.9 Million In Direct Common Stock Offering
    • SalesFUSION Partners With Sage Software
    • Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem
    • Pardot Adds Opt-In Tracking Code For EU Privacy Directive Compliance
    • DemandGen International Expands to Asia and UK
    • Left Brain DGA Appoints Three Former Rubicon Execs To Leadership Team
    • Glance Unveils New Chatter Feature To Connect Team Members
    • HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable
    • Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference
    • Marketo & ExactTarget Announce Strategic Partnership to Integrate Marketing Technologies
    • Marvdevdm2 Revamps Brand & Services Catering To Pull Strategy Marketing
    • ZoomInfo Custom Services Contribute To Big Uptick In Sales
    • Survey Shows Marketers Not Optimizing The Full Use Of Automation Systems
    • Marketbright Facing Liquidation Of Assets As Funding For New Version Runs Out
    • Genius.com CEO Forecasts Freemium Model To Top 5,000 Accounts By Year’s End
    • ZoomInfo Customers Outperforming On Revenue, Contract Size & Quotas
    • Act-On Closes $10 Million In Series C Funding; On Pace To Surpass 300-Customer Mark In Q2
    • Pardot Adds Gmail PlugIn, Enhanced Reporting In New Spring Release
    • ReachForce Prepares Their Executive Team For Its Next Phase Of Growth
    • Paymetric Cuts Overhead Costs Via Marketing Automation Solutions
    • Following Successful IPO Responsys Posts 56% Revenue Gain In Q1
    • Episode#11: Tom Pisello, Founder, Alinean
    • Channelinsight Launches New Cloud-Based Application Suite
    • Kronos, F5 And Iron Mountain Honored WIth SiriusDecisions Return On Integration Awards
    • DemandGen International CEO Shares Insights Into Changing Use Cases For Marketing Automation
    • Demandbase Secures $10 Million in Funding To Expand Real-Time ID
    • Silverpop Launches New Features Focused on Social, Mobile and Local Marketing Strategies
    • Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration
    • A Look Behind The Scenes At The Construction Of A Successful Lead Nurturing Content Campaign
    • Green Leads Acquires Target 250; Sets Sights On North America and Europe
    • Genius.com Surpasses 1,000 Free Accounts; Announces 7% Conversion to Paying Customers
    • IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration
    • Silverpop Adds New Automation Features With Engage 8.3 Upgrade
    • Custom Becoming A “Cornerstone” Of Marketing, As CMOs Continue Shifting Ad Dollars To Content
    • ExactTarget Closes $30M In Financing; Posts 52% Growth in Q1
    • D&B Collaborates With Microsoft To Launch D&B360 For Dynamics CRM
    • Marketo Reaches 1,000 Customers; Sets Sights On EMEA With Hire Of Former Salesforce Exec
    • Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group
    • SpringCM Adds iPad Support To New Version Of Content Management
    • SugarCRM Announces Acquisition, Integration With IBM & Others In Social Business Expansion
    • iContact Intros Free Edition Of Email Marketing Platform
    • iCentera Debuts Social Sales Enablement; Marks Customer Success Via Enhanced Uptime
    • Alinean and Demand Creation Specialists Partner To Accelerate BtoB Demand Generation
    • Act-On Debuts SugarCRM Early Experience Program For Integrated Platform
    • Salesforce.com’s Radian6 Acquisition Fuels Speculation Of Marketing Cloud Expansion
    • ZoomInfo Adds Email Contact Sharing; Reports 250% Increase in Enterprise Sales
    • InsideView Secures $12 M In Series C Funding to Expand Distribution Partnerships & Market Education
    • Daily Deal Model Tested In BtoB Markets As Ajilitee Offers BI Services on Groupon
    • DemandCon Event Focused On Integrated Sales Funnel To Debut in San Fran In May
    • Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns
    • Genius Raises New Round Of Funding; Plans To Expand Freemium Model In SMB Space
    • Email Conversion Rates Climb 16% In Q4; Reach Highest Rate In Two Years
    • Bulldog Solutions Joins Marketing Cloud Group To Connect Services
    • SAS Eyes Leadership Position In IMM With Assetlink Acquisition
    • Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support
    • Constant Contact Adds Social CRM Capabilities With Acquisition of Bantam Live
    • Hexaware Lands Closed Loop Sales & Marketing Alignment Via CRM & MAP Integration
    • Pardot Continues Expansion, Adds Platform Ready
 Certification With Microsoft Dynamics CRM 2011
    • Aprimo Primed To Accelerate Growth With Acquisition By Teradata Finalized
    • ReachForce Secures $4.6 Million In Funding
    • Alinean Expands Service Offerings;
 Reports Record Growth in 2010
    • Demandbase Adds Account Watch App To Connect CRM Data to Web ID Service
    • Bulldog Solutions Earns Stevie Awards Nods for Demand Gen Efforts
    • Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal
    • SalesFUSION Scores Breakout Year In 2010, With Customer Count, Partner Base Climbing
    • Salesforce.com Acquires Dimdim For Facebook-Like Communication Collaboration
    • BranchIt For Chatter Wins Salesforce.com’s AppQuest Award For Relationship App
    • New Tools Changing the Demand Generation Approach
    • Right90 Launches Next Gen Platform For Complex Sales Forecasting
    • iContact Launches App at Dreamforce; Now Available on Salesforce AppExchange
    • Glance Launches Solution For Salesforce On AppExchange 2
    • Salesforce.com Acquires Heroku; Emphasizes ‘Cloud 2’ Market
    • Demandbase Platform Grows to Over One Billion IP Addresses
    • The Annuitas Group Announces Plans To Expand Partner Roster As Part Of Vendor Neutral Strategy
    • New Survey Shows Small Businesses Turning To Social Media Drive Engagement
    • SiriusDecisions Finds Social Media, Web Site Optimization Central to Success
    • Potential Impact Of Facebook Messages On Marketing Weighed By Analysts
    • Alinean Develops ROI Calculator For Sales Enablement Solutions
    • Manticore Technology, Zephyr 47 Announce New Partnership
    • New Research Finds IT Decision-Makers Lead in All Stages of Purchase Process
    • New Research Reveals BtoB Brands Missing Out On E-Commerce Play
    • Demandbase Rolls Out Real-Time ID App To Drive Web Form Performance
    • Marketo Maps Predictive Path For Marketers With Revenue Cycle Explorer
    • Eloqua Discover For Salesforce.com Now Available On AppExchange 2
    • netFactor Adds Triggers To Provide Real-Time Anonymous Visitor ID
    • ZoomInfo Unveils Advancements To Enhanced Database
    • Rainmaker Launches Next Gen Platform For BtoB E-commerce Sales
    • Needles Exits Silverpop To Join Left Brain Marketing
    • Marketo Launches Chatter for Sales Insight on Salesforce.com’s ChatterExchange
    • Global Crossing to Host Virtual Event to Showcase Collaboration Services
    • iCentera Awarded Patent for Sales Enablement Optimization
    • IBM’s Unica Acquisition Heats Up: M&A Talk In Automation Space
    • LeadMD Prescribes Conversational Approach For Automation Adopters
    • Manticore Releases V7 Upgrade With Added Drag-And-Drop Editors
    • Aprimo Launches Mobile Solution For On-the-Go Marketers
    • New Email Strategy Guide Coming From DemandGen Report
    • OneSource iSell App Brings Consumer Feel To Prospecting Tool
    • Genius.com Launches New Tool To Step Email Marketers Up To Demand Generation
    • Rainmaker Unveils New ViewCentral To Optimize E-Learning Programs
    • LoopFuse Offers FreeView Marketing Automation Solution
    • iCentera Releases New SaaS Solution For Sales Channel Enablement
    • Sitecore Launches Email Campaign Manager To Integrate Online Channels
    • Unica Unveils iPad Email Rendering Solution for Marketers
    • Pedowitz Group Forms Global Partnership With Europe’s Leadfabric
    • Genius.com Marks Customer Milestones & Record Growth
    • Oracle has acquired property assets of Market2Lead
    • NetFactor Adds CRM Connectivity With Latest Version Of VisitorTrack
    • MaaS Impact Adds 15 Customers In Q1, Doubles Workforce
    • Demandbase Announces Real-Time Business Identification that Enables Targeting and Personalization for BtoB Marketers
    • New Leads360 Research Identifies Speed-to-Call as Critical Driver of Sales Lead Conversion
    • Loopfuse Adds New Salesforce.com Plug-in For Real-Time Lead Data
    • Salesforce.com Announces Acquisition Of Jigsaw To Fuel Data Services Entry
    • Jess Perna Studio Seals the Deal with Online Signatures
    • ON24 Adds ‘Social Webcasting’ Platform To Connect Cloud Apps
    • Act-On Adds Twitter App Connecting Social Outreach To Marketing Automation
    • iCentera Sales Enablement Platform Posts 50% Growth, Continues Climbing In 2010
    • Genius Marks Delivery Of One Billionth gURL, As Social Track Grows
    • Treehouse Interactive Adds Integration With Oracle CRM On Demand
    • Unisfair Unveils Next Generation Of Virtual Engagement Platform
    • LeadForce1 Debuts New Marketing Automation Suite At Sales 2.0 Conference
    • Act-On Emerges As New Kid In Town Among Automation Vendors
    • Eloqua Offers Clients Money Back Guarantee For SmartStart Program
    • Unica’s Pivotal Veracity Adds Apple iPad Support To Enable Email Tracking
    • Left Brain Marketing Adds Staff To Address Client Growth, Social Integration
    • Eloqua Annouces 40% Growth In Clients In 09, Expands Roster To 700
    • Demandbase Expands Data Platform With Addition Of InfoUSA SMB Contacts
    • Customer Effective Pumps Up Pipeline, Outsources Lead Gen
    • Pivotal Veracity Purchase Extends Unica’s Email Marketing Offerings
    • Marketo Momentum Continues, Adding 110 New Customers In Fourth Quarter Alone
    • Forrester Wave Report Cites Email Marketing Service Provider Leaders
    • Forrester Wave Report Cites Cross Channel Campaign Tool Leaders
    • Loopfuse Launches New CRM Integration Wizard
    • Demandbase Adds Intelligence, Alert Features to Platform
    • Eloqua Adds New Social Media Sharing And Reporting Tools
    • Hockey Stick Growth Curve Continues For Marketbright, With 320% Customer Spike
    • TreeHouse Interactive Adds New Prospect Communication to Marketing View Solution
    • New eTrigue SalesPro Tool Unveiled to Help Automate Prospect Engagement
    • Manticore Releases 7th Generation Platform With Customizable UI
    • Genius.com Posts Record Quarter, Adds 45 New Customers To Roster
    • Case Study: Foxwoods Casino Uses Analytics To Track Conversions
    • Responsys Announces Acquisition Of Smith-Harmon To Help Extend, Integrate Cross Channel Execution
    • Emails Now Viewed Across Wide Variety Of Platforms, MailboxIQ Report Shows
    • Oracle Opens Up CRM Integration With Manticore, Hoovers Partnerships
    • Demandbase Adds Analytics To Provide Deeper Insights Into Lead Sources, Behavior
    • Online Realtor Move, Inc. Boosts Opens, Clicks Via Triggered Email Program
    • Net-Results New App Integrates With Salesforce.com To Connect Web Tracking & Lead Handling
    • Genoo’s Public Launch Could Expand SMB Automation Capabilities
    • Manticore Integrates With Social Networks 
To Feed Sales Contacts
    • CASE STUDY: Real Estate Developer Redstone Engages Real Buyers With Email Effort
    • LoopFuse Integrates Social CRM Portal Into OneView Suite
    • Sant Corporation Stimulates Pipeline Opportunities With Segmented Lead Nurturing
    • Market2Lead Launches New Operations Version To Speed New Campaigns
    • CASE STUDY: Infor Streamlines Sharing Across Sales & Marketing Team With Web Portal
    • Pardot Adds Web CallerID App To Allow Sales Teams To Analyze Web Visitors
    • SafeHarbor Hooks Big Prospects By Outsourcing Lead Management Ops
    • CASE STUDY: IT Services Firm Builds Demand By Outsourcing Lead Generation
    • Health Care Provider Remedies Lead Gen Through Partnership
    • Genius Simplifies Social Media Tracking With Launch Of New Integration Tools
    • LeadLife Unveils Version Designed To Deliver Insight Into Web Visitors
    • Fifth Third Banks On Marketing Automation To Grow Correspondent Banking Unit
    • VerticalResponse Partners With BigContacts To Offer CRM, Email Tools For SMBs
    • New Benchmark Study Showcases Payoffs From Lead Generation
    • LinkedIn CMO Leads Demand Gen Discussion At BtoB’s Virtual Event
    • Zimbra Improves Pipeline Efficiency By 50% Through Lead Nurturing Partnership
    • USA Financial Leverages Marketing Activity Analytics To Determine Lead Value
    • SiriusDecisions Honors Omniture & Cybersource With Integration Awards
    • Silverpop Engage B2B Simplifies Campaign Management With New Drag & Drop Interface
    • Unica Unveils Catalyst Program To Accelerate Interactive Marketing ROI
    • Demandbase Builds Sales Lead Intelligence In To New Version Of Professional 2.0
    • Eloqua Extends Free Implementation Service, Offers Rapid Rollout For Express
    • New Study Supports Payback Of Lead Nurturing, But Raises Questions Over Touch Count
    • Manticore Technology Maintains Rapid Growth, Marks 125 Customer Win
    • GeoSpa Streamlines Sales & Marketing Assets Via Portal Share Solution
    • Pedowitz Group Extends No-Charge Services Offer For New Eloqua Buyers
    • WorkForce Software Sees 70% Sales Lift By Automating Marketing Interactions
    • Orbitz For Business Sees Revenue Soar Through Lead Qualification Mapping
    • Treehouse Provides View To ROI With Expanded Demand Generation Capabilities
    • Marketo Teams With The Pedowitz Group To Extend Demand Gen Service Offers
    • Reaching SMBs Via Increased Insights & Contacts Target Of ZoomInfo Upgrade
    • Genius Expands Marketing Automation Tool Set With New Enterprise Release
    • Logistics Provider Delivers Targeted Responses Via Lead Management Solution
    • Market2Lead’s New Release Boasts Usability Advances To Compliment BI Tools
    • Demandbase Pro Launch Aims To Convert Anonymous Web Traffic Into Sales Leads
    • Recession’s Silver Lining? Market2Lead Posts Triple Digit Growth In 08 Licenses
    • Sprint Dials In ROI Tracking Of Social Media Buzz Via Omniture, Lithium Apps
    • Offers They Can’t Refuse: Experts Say New Content Focus Needed for Lead Gen
    • Conseco Insures Agent Success By Connecting Exact Target To 5Buckets
    • Salesgenie Uses Force To Deliver Sales Leads Directly Into Salesforce
    • CenterBeam Revs Revenue Despite Economic Downturn Via Lead Nurturing Programs
    • New Research Reports Build Case For Online As Qualified Lead Gen Vehicle
    • Despite Huge Traffic Growth, Surveys Show Social Media Still Soft On Marketing Results
    • Marketbright Marks New Customer Wins, Surpasses 10,000 Users
    • Manticore’s Latest Release Repackages Lead Scoring, Campaign Reporting Tools
    • ZoomInfo Builds New Lists Segmentation Tool For Marketing Teams
    • Intellitactics Finds Security By Ramping Up Sales-Ready Leads Via Lead Scoring
    • Demandbase Expands Lead Acquisition Suite With Launch Of Free Web Traffic App
    • Eloqua’s Inaugural Users Event Draws More Than 400 To Las Vegas
    • Marketbright Targets Event Tracking, Execution With New Automation Tool
    • LeadLife Launch Marks Latest Entry Into Emerging Marketing Automation Space
    • Market2Lead Announces Sales Growth During Q2, Adds Free Trial Offers
    • ReachForce Engages New Conversations With Launch Of Marketing Book Club
    • EDGAR Online Quadruples Lead Gen Pipeline Results, Raises Bar On Close Rates
    • Eloqua Marks 500th Customer Milestone, With 50 Added In Q2
    • Marketo Raises $8 Million In Series B Funding, Set To Drive Expansion
    • IDC Analyst Stresses Critical Role Of Marketing Performance Measurement
    • Bronto Software Sees Spike In Conversions; Doubles Qualified Opps
    • Compass Learning Finds Automated Marketing Leads To Greater Volume & Efficiency
    • Kraft Tallies $100M in Sales Lift By Tapping Into Online Communities
    • Evans Consoles Tunes Its Web Site To Track Traffic & Target Leads
    • Marketo Announces Customer
 Wins, Award Consideration For New Product Offering
    • Network Startup Strangeloop Loops Lead Gen, Automation Into Early Web Content Plan
    • SiriusDecisions Honors CA, Cognos & newScale With Integration ROI Awards
    • Managing Brand Reputation & Building Trust A Tricky Issue
    • B2B Leaders Pulling Trigger On Automated Sales Alert Tools
  • Demanding Views
    • Embracing ‘What’s Next’: Is Your Marketing Automation Technology Future Proof?
    • 4 Steps To Design Effective Lead Generation & Prospect Nurturing Programs
    • 4 Key Tactics To Maximize Your Marketing Automation Investment in 2012
    • 3 Ways Revenue Performance Management is NOT Marketing Automation
    • Building Your Lead Scoring Model: Essential Steps
    • 3 Key Tactics To Maximize Your B2B Social Media Campaigns
    • A Very Cloudy Year
    • Inbound Marketing and Marketing Automation Make a Great Team
    • Minding The Don’ts Of Automation: 6 Faster, More Expensive Ways to Waste Marketing & Sales Investments
    • 6 Ways To Know If You’re Ready For Lead Scoring
    • Optimizing Marketing Spend: 5 Quick Wins Via Marketing Automation
    • Silverpop Highlights 11 Strategies For The Move To “Mocial” Marketing During Agent ROI Tour In NYC
    • Revenue Performance Management: Demand Generation, Unleashed
    • 6 Essentials Steps To Streamline BtoB Content Marketing
    • Roadmap To Right Time Multichannel Marketing
    • Customer Intelligence in the BtoB World: A Call to Action
    • Do You Know Your Marketing Maturity? Identifying and Transforming Marketing Strategy
    • 3 Critical Areas Of Sales & Marketing Collaboration: Two Sides Of The Same Coin
    • The Aftermath of Dreamforce 2011
    • Sales Mobility: What Your Sales Reps And Customers Need
    • The Real Cost of Legacy Marketing Practices
    • The Social Media Sales Revolution Authors Provide Insight On The Changing Landscape Of The BtoB Marketplace
    • Where Content Marketing Fails
    • The Magic of 12: How to Magnify Lead Generation Results Using Multiples
    • Stop Talking And Start Doing! Time To Shrink The Skills Gap In Marketing Automation
    • A Prescription for Healthier Marketing
    • 5 Tips to Reinvigorate Your Lead Generation Efforts
    • Testing: 5 Steps To Find The Right Formula For Effective Emails
    • Relevancy: The Case for Personalization
    • How To Build a Revenue Marketing Playbook – Part 1 of 3
    • 12 Creative Approaches To Lead Nurturing
    • How Your Closed Prospects Are Like The Vintage On A Fine Wine
    • Is Your Closed Loop Marketing Virtuous?
    • Marketing High Ground Author Explores Targeting & 21st Century Marketing Tactics
    • Gap Analysis In Content Marketing
    • A New Era of Sales: Benchmark Research
    • Weighing In On ‘Do Not Track:’ Are Privacy Regulations The Right Answer?
    • Healthcare Marketers: 6 Steps To Blueprint A Social Media Strategy For Increased Patient Volume
    • Driving Bottom Line Impact with Engagement Analytics
    • Changing Dynamics: The Rise of A New BtoB Marketing Funnel
    • Increase Sales Via Virtual Events: 3 Steps To Maximize Virtual Sales Magic
    • 11 Steps to Successful Lead Nurturing
    • Author Dan McDade Tells “The Truth About Leads,” Shares Insights Into Defining Target Markets
    • Making the Case for Marketing Automation and CRM: Data Needs More Than Just a Home
    • Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?
    • Future Proof Your Marketing Automation: 7 Considerations to Select a System That Won’t Turn Obsolete
    • SXSW and The Digital Conversation
    • Author Ann Handley Shares Insights On Content’s Connection To Demand Generation Success
    • 3 Ways to Garner C-Level Involvement To Maximize Sales & Marketing Alignment
    • 5 Essentials for Marketing In An Upswing (Hopefully) Economy
    • 7 Key Metrics To Boost Lead Generation Results
    • 11 Smart Inside Sales Trends For 2011
    • BtoB: So Much More Than Revenue and Lead Generation
    • Bridging the Sales and Marketing Divide: Action Items for Success
    • 3 Ways to Capitalize on the Cloud to Shrink Sales Cycles
    • Author Offers Tips On Going To The Cloud To Drive Growth & Foster Customer Success
    • A “SMART” Start to 2011: Author Identifies Objectives For Growth Via Segmentation
    • Content is King: How Custom Content Can Drive Sales
    • Marketing Automation for SMBs: 7 Benefits of Automation Solutions
    • Tech Trends in 2011: 3 Tactics to Optimize Your Automation Program
    • Leading the Revolution: CMOs Must Be the Change Agent
    • Improving Performance 3 of Sales Managers’ 6 Jobs
    • Content Curation Needs The Human Touch For Lead Generation
    • 5 Ways To Milk Your White Paper For All It’s Worth
    • 10 LinkedIn Tips for Lead Generation
    • Pardot CEO Offers Key Tactics To “Think Outside the Inbox”
    • Buyer Experience Innovation: Why BtoB CEOs Must Make It Their Top Priority
    • Do White Papers Still Engage? They do if they are Interactive!
    • Nurture Prospects To Action With Data-Driven Communication
    • 6 Best Practices For Following Up On Webinar Attendees & Registrants
    • ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution
    • 3 Strategies To Calm The Battle Over Sales Lead Contribution
    • Conversational Marketing: Where Content & Automation Breed Conversions
    • Terminology: Defining Customer 2.0
    • Is it Really Free?
    • Don’t Confuse Motion with Commotion
    • Feeding the Beast: 5 Ways to Drive Leads Using Content Curation
    • Customer Roadshow 2.0 – Top 13 BtoB Content Marketing Tips
    • Is Confusion Blocking Sales Progression For Cloud Computing?
    • “Real-Time Marketing” Author Shares Six-Step Planning Approach
    • Strategies For Staying Relevant During The Sales & Marketing Revolution
    • “SNAP Selling” Author Talks New Rules of Selling to Crazy-Busy Prospects
    • BtoB Mobile Marketing: There’s An App For That
    • 3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing
    • Neolane President Talks Dynamic Content, Cross Channel Marketing & Integration
    • Can Marketing Accelerate the Sales Pipeline?
    • Tips for Better BtoB Targeting to Foster “Sales-Ready” Opportunities
    • 5 Tips to Improve Conversion Rates
    • 6 Steps To Optimize The Follow-Up Process For New Sales Leads
    • Marketing Automation & Lead Management – Taking it Further
    • Marketing Automation Is Not Synonymous With Lead Generation
    • 6 Key Questions to Map Out an Effective Marketing Blueprint
    • Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring
    • 2010: B2B eCommerce (Finally) Realizes Its Potential
    • 5 Steps to Get Control of BtoB Social Media
    • 4 Best Practices for Social Media Marketers
    • More Marketing, More Channels: 2010 Moves To More Digital Waves
    • Why The “Same Old” Is New Again: Applying Tried & True Lead Gen
    • EXEC INSIDER Q&A: Genius.com CEO Sheds Light On The Connected Marketer, Applying The Three R’s
    • Smart Selling Author Advises Marketers On Applying Sales 2.0
    • 5 Payoffs of Sales Performance Management
    • Make it Rain: Seeding the Clouds for Effective Lead Generation
    • 5 Part Framework To Assess Influence In The Social World
    • A Process-Based Guide To Improving The Value Of Marketing Investments
    • Seed Nurturing? Not Unless You’re Walt Whitman
    • “Seed Nurturing” and The Future of Lead Nurturing
    • 5 Ways DaaS is Changing The Way Marketers Think About Data
    • The Handoff Isn’t The Last Step To Support Sales Effectiveness
    • 5 Steps to Effectively Leverage Virtual Engagement
    • Test, Trend, Tweak: Don't Leave Your Campaigns on Auto-Pilot
    • Oceanos Unveils New Insight Tool for List Building & Maintenance
    • Author Jonathan Kantor Offers Tips To Optimize White Paper Programs
    • Leveraging Social Media for Sales Lead Generation
    • Good Leads CEO Shapes Strategies To Help CMOs Net Results In Recession
    • Always On Lead Gen Enabled Via Virtual Event Environments
    • Tips to Ready Marketing Content for Step Backs
    • Managing Lead ROI With Predictive Modeling
    • Selling to the C-Suite Author Stephen Bistritz Shares Exec Viewpoint
    • When was the last time you stole a customer?
    • Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts
    • 5 Payoffs To Connecting The Dots Between CMS And Marketing Automation
    • 7 Tips to Get Biggest Bang Out Of Sales, Marketing Databases
    • Process Audit Needed To Identify Breaks In Lead Management
    • Pairing Web Analytics With CRM, Email Tools Presents New BtoB Platform Options
    • B2B Newsletters: Looking Beyond Opens, Clicks For Real Success
    • Measuring Effectiveness For Specific Marketing Tactics Across Campaigns, Customers (Part 3 of 4)
    • Lead Management Maturity: Has Your Process Come of Age?
    • Lead Source Effectiveness: Allocate Marketing dollars where they matter most (Part 2 of 4)
    • 4 Steps To Break Down An Effective Blueprint For Lead Generation
    • Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    • The Importance of Story Telling in Lead Nurturing
    • Take 5: Q&A With Jim Higgins, President, By Appointment Only
    • Six Steps to Stop Marketing Waste
    • Two Essential Steps To Qualify Leads In An Unqualified World
    • Q&A With Eloqua’s Steve Woods, Author of “Digital Body Language”
    • Maximizing Lead Generation Marketing ROI Part 2: Insight, Alignment, & Action
    • New Sales Apps Extend Lead Management Further Into Revenue Creation Cycle
    • Social Content Networks Emerging As Next Gen Document Management
    • Marketing Blueprints in Action: How to Build an Awareness/Thought Leadership Blueprint
    • Radically Optimize Lead Generation and Lead Nurturing Efforts
    • Out-Of-The-Box Demand Gen: Turning Blog Commenters Into Your Next Customers
    • Achieving Greater Sales Velocity & Deal Size: How a Metrics Driven Approach Can Bridge the Marketing & Sales Gap
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