SnapApp’s LeadREV is a content tool that enables users to drag and drop a PDF and convert it into an interactive experience. This provides a more optimized and dynamic viewing experience for the content’s audience.
As the buying journey continues to become more buyer-centric, progressive B2B organizations such as Citrix, Blackbaud and Code42 are finding value in using customer advocacy programs to create brand authenticity through the help of content, referrals and social validation.
Two providers of content engagement solutions announced that they’ve secured new funding to help expand reach, infrastructure and product development — a sign that interactive content is gaining prominence within the B2B marketplace.
We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to…
LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing relevant content to a target audience where the buyer has control of what they consume.