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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Success With Salesforce For Full-Cycle Reps

Traditional sales teams are oftentimes looped into the buyer's journey once they are ready to make a purchase. But for full cycle reps—salespeople who manage the entire sales process—having the right tools can make even the toughest tasks manageable. This infographic from SalesLoft discusses how full-cycle sales reps can leverage…

Are Bots The Next Generation Of B2B Marketing Employees?

As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some time now, but experts agree their…

Bradley Corporation Streamlines Sales Activity With Mobile App

Bradley Corporation, a manufacturer of commercial plumbing fixtures and washroom accessories, partnered with FatStax, a custom mobile sales app developer, to create an app that would help its sales reps streamline customer meetings, save time and sell better. The company wanted to provide its sales team with important product information…

Tact Raises $15 Million To Enhance AI-Powered Sales Tool

Tact, an AI-powered CRM platform for sales representatives, has announced it closed a $15 million funding round led by Upfront Ventures, with participation from Microsoft Ventures. The company said it plans to use the funding to add new customers, expand its offices and finalize new patents.
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