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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Effective Coaching Is Critical For Retaining Top Sales Talent

By today, retaining the Millennial salesperson is a top priority. For most, it’s also a challenge. Sure, making the office more appealing helps, but tried-and-true leadership, mentorship and guidance will beat free snacks every time. It turns out, supportive manager relationships help retain sales reps of all ages.

Highspot Raises $15M Funding To Enhance AI-Powered Sales Enablement Solution

Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help Highspot expand its capabilities and better position sales reps to have…
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