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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Crimson Hexagon Partners With Domo To Streamline Social Media Analysis

Crimson Hexagon, an enterprise social media analytics company, has announced an integration with the business optimization platform Domo. The companies said the partnership will enable users to analyze social media data alongside other business data, including sales, financial and website analytics — providing a holistic view of market opportunity.

SugarCRM Debuts Facebook Leads Integration

SugarCRM has released Facebook Leads Integration to enable automation between Facebook’s Lead Ads offering and customers. The integration will allow customers to connect with their preferred ads and offers, while making it easy for businesses to receive leads in real time, according to the company. 

5 Ways To Avoid The Unfollow Button With Your B2B Social Media Strategy

My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I always wondered if people felt the same way I do when someone direct messages me with a “CAN’T MISS OPPORTUNITY!”

Adobe Launches Tool That Measures Content On Social Media

Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see…
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