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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media's overall business value, including its role in powering the larger customer experience (awareness, acquisition, retention, expansion) and…

Why Marketers Aren’t Making The Most Of Personalization — And How To Change That

Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International found that 85% of marketers are implementing some form of personalization already, and 89% of companies using website and in-app personalization report positive, measurable results. The survey also revealed that marketers have…
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