Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Why Marketers Aren’t Making The Most Of Personalization — And How To Change That

Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International found that 85% of marketers are implementing some form of personalization already, and 89% of companies using website and in-app personalization report positive, measurable results. The survey also revealed that marketers have…

5 Ways B2B Companies Can Rule Instagram

With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had to pause. I understand why most B2B companies turn to Twitter and LinkedIn to engage with followers. A major con for Instagram is that it doesn’t allow the user to include direct links in their captions…
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