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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

PeopleLinx Unveils Twitter Listening Capabilities For Social Selling Platform

PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using the social network — while also providing suggestions on how to relevantly…

How B2B Marketers Can Leverage Mobile

B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a business purchase. This infographic from Usablenet provides an overview of how mobile is being integrated into B2B marketing…

Pagemodo’s Social Media Marketing Tools

Pagemodo is a provider of social media marketing tools designed to help small business owners and marketing agencies grow awareness and increase engagement to reach their marketing goals. Features/Functions Pagemodo positions users to establish a brand’s identity, engage its followers, and grow its audience all in one place. Other features…

5 Ways To Leverage Social Media For Lead Generation

Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to see how they can leverage social media to generate qualified leads and ultimately boost revenues. Social media isn’t just another tool to round out your marketing strategy. It has become the most…
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