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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

B2B Marketers Invest More In Social Media To Drive Demand

B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are investing more in social media…

Salesfusion And Oktopost Announce Integration For Social Media Management

Salesfusion is integrating with Oktopost, a B2B social media management platform, in a move designed to provide marketing and sales teams with full visibility into prospects’ behaviors across all marketing channels. In addition, the partnership aims to provide B2B marketers with insights to further nurture leads and measure the effectiveness…

PeopleLinx Unveils Twitter Listening Capabilities For Social Selling Platform

PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using the social network — while also providing suggestions on how to relevantly…

How B2B Marketers Can Leverage Mobile

B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a business purchase. This infographic from Usablenet provides an overview of how mobile is being integrated into B2B marketing…
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