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#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

June 15, 2022 • Christina Cargulia & Kelly Lindenau

What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention

What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention

June 9, 2022 • Christina Cargulia

2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

June 9, 2022 • Elise Schoening

Status Quo Sales Compensation Strategies Are Broken; Here’s What Can Fix Them

Status Quo Sales Compensation Strategies Are Broken; Here’s What Can Fix Them

June 17, 2022

How The DOOH Advertising Transformation Empowers SMEs

How The DOOH Advertising Transformation Empowers SMEs

June 13, 2022

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

June 6, 2022

Let’s Settle This: Should You Gate Marketing Content?

Let’s Settle This: Should You Gate Marketing Content?

May 27, 2022

Solving The Conversation Gap: A New Funnel-Building Approach

Solving The Conversation Gap: A New Funnel-Building Approach

May 20, 2022

3 Tips For Building The Ideal RevOps Team

3 Tips For Building The Ideal RevOps Team

May 13, 2022

3 Key Ingredients In The Secret Sauce Of Value Selling

3 Key Ingredients In The Secret Sauce Of Value Selling

May 6, 2022

How The Loss Of Data Interoperability Will Impact Advertising

How The Loss Of Data Interoperability Will Impact Advertising

April 29, 2022

Claim & Commit: Using Total Addressable Market To Improve Sales Force Segmentation

Claim & Commit: Using Total Addressable Market To Improve Sales Force Segmen…

April 25, 2022

ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow Increased Sales-Created Pipeline By 3X

May 18, 2022

Mindtickle Generated More Than $2.2M In Pipeline In Under 8 Weeks With Account-Based Experience

Mindtickle Generated More Than $2.2M In Pipeline In Under 8 Weeks With Account-B…

January 3, 2022

Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope Streamlines Data Processes With Improved Attribution Models, Internal C…

August 23, 2021

Nvidia Achieves 89% Account Match Rate With People-Based Approach

Nvidia Achieves 89% Account Match Rate With People-Based Approach

March 31, 2021

ARCOS Turns Web Traffic Into Pipeline With Intent Data

ARCOS Turns Web Traffic Into Pipeline With Intent Data

September 4, 2020

Aircall Improves Conversions & Cadence Management With Sales Engagement Platform

Aircall Improves Conversions & Cadence Management With Sales Engagement Plat…

July 24, 2020

6sense Achieves Sales Goals With Customer-Centric Onboarding Videos

6sense Achieves Sales Goals With Customer-Centric Onboarding Videos

June 1, 2020

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

May 4, 2020

Televerde Boosts Productivity & Reduces Cold Calling With Lead Management Solution

Televerde Boosts Productivity & Reduces Cold Calling With Lead Management So…

March 16, 2020

CXO Conversations: Influ2 Founder & CEO Discusses The Advantages Of Buying Group Marketing

CXO Conversations: Influ2 Founder & CEO Discusses The Advantages Of Buying G…

How Gen Z Relates To Brands

How Gen Z Relates To Brands

June 21, 2022

The History & Future Of Web Analytics

The History & Future Of Web Analytics

June 15, 2022

Taking The Mystery Out Of Email Deliverability

Taking The Mystery Out Of Email Deliverability

June 8, 2022

3 Reasons Marketing Leaders Rely On AI

3 Reasons Marketing Leaders Rely On AI

June 1, 2022

Technology Trends In 2022 & Beyond

Technology Trends In 2022 & Beyond

May 20, 2022

15 Data Fallacies To Avoid

15 Data Fallacies To Avoid

May 18, 2022

5 Essential Ingredients To Create A Perfect LinkedIn Post

5 Essential Ingredients To Create A Perfect LinkedIn Post

May 11, 2022

Landing Page Best Practices

Landing Page Best Practices

April 29, 2022

Advanced Tips For Predicting & Preventing Customer Churn

Advanced Tips For Predicting & Preventing Customer Churn

April 25, 2022

Invoca Raises $83M In New Funding To Accelerate Innovation & Global Expansion

Invoca Raises $83M In New Funding To Accelerate Innovation & Global Expansio…

June 15, 2022

QuotaPath Secures $41M In Series B Funding

QuotaPath Secures $41M In Series B Funding

April 25, 2022

BoostUp.ai Raises $28.5M In Series B Funding

BoostUp.ai Raises $28.5M In Series B Funding

April 4, 2022

Amagi Achieves Unicorn Status Following $95M Investment, 100% YoY Growth

Amagi Achieves Unicorn Status Following $95M Investment, 100% YoY Growth

March 17, 2022

Apollo.io Raises $110M In Series C Funding

Apollo.io Raises $110M In Series C Funding

March 7, 2022

Metadata.io Raises $40M In Series B Funding

Metadata.io Raises $40M In Series B Funding

March 3, 2022

6sense Closes $200M Series E Round, Increases Valuation To $5.2B

6sense Closes $200M Series E Round, Increases Valuation To $5.2B

January 24, 2022

Highspot Closes $248M Series F Round To Accelerate Growth & Product Innovation

Highspot Closes $248M Series F Round To Accelerate Growth & Product Innovati…

January 14, 2022

Mperativ Raises $6M To Operationalize Revenue Mindset

Mperativ Raises $6M To Operationalize Revenue Mindset

January 5, 2022