Demand Gen Report
Human Connections, Smart Data, Real Results: The Personalization Blueprint
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Is It Time To Open The Gate To Your Long-Form Content?
At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…
Demanding Views January 13
Contentstack Acquires Lytics To Help Enhance Composable DXP
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform.
Industry News January 9
The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings…
Blog January 8
The Top Three Factors Influencing The AI Landscape In 2025
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to…
Feature January 8
Delivering A 1:1 Brand Experience At Scale With Agentic AI
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents…
Demanding Views January 7
Marketbridge Expands Into EMEA Via April Six Acquisition
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio.
Industry News January 6
The Top 5 Most Important Topics To B2B Marketers
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we…
Feature December 31
Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education…
Feature December 26
The Top 5 Sales Tips For B2B Salespeople
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…
Feature December 24
New Research Reveals B2B Marketers’ Top Areas Of Advertising Investment In 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…
Industry News December 19
CIOs Struggle To Define AI Value, But Continue To Invest In New Projects
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed.…
Blog December 18
Resources
Events & Webinars
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
