Demand Gen Report
Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions
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CallRail Integrates With Typeform To Help Improve Attribution Tracking
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.
Industry News September 6
Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…
Demanding Views September 6
Marketbridge Launches New Marketing Consultancy For Growth-Focused Organizations
Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal…
Industry News September 5
4 B2B Marketing Lessons You’ll Learn At #B2BMXEast
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops…
Blog September 4
Champion Raises $3.3M To Enhance Customer-Led Growth
Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and…
Financial News September 4
Consensus Acquires ReachSuite To Create Product Experience Platform
Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer conversations and relationships.
Industry News September 3
Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…
Demanding Views August 30
B2B Practitioners’ No. 1 Priority In 2024? Brand Building
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions.
Industry News August 29
How B2B Marketers Can Resuscitate Their Failing ABM Programs
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly…
Industry News August 28
Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter…
Blog August 27
How To Adapt Ad Content To The Buyer’s Journey
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.
Demanding Views August 23
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