3 Ways To Simplify Buyer Authentication & Satisfy Digital Buying Experiences
October 19, 2021 
Michael Rodriguez
B2B buyers expect a stress-free digital experience (DX) when interacting with brands, but the complexity of digital identification has severely impeded the buying process. Research from the CMO Council found that 85% of B2B E-commerce buyers reported that complex identification processes are a hindrance to their DX. In addition, 61% of respondents said they prefer simpler verification processes instead of...
Buzzworthy B2B: The Latest News & Trends From September 2021
October 5, 2021 Kelly Lindenau & Michael Rodriguez
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout September 2021 below!
Top Quotes From Best Of #B2BMX
September 30, 2021 Kelly Lindenau & Michael Rodriguez
There’s nothing quite like attending a concert and hearing that one lyric that just resonates with you —one that gives you chills and reminds you why you love that band so much. For the Best of #B2BMX team, we’ve had that feeling all week at the Best of #B2BMX virtual event, as our esteemed speakers shared snippets from their albums of...
Sendoso CEO Shares Secrets In Modern Global Sending
September 28, 2021 Michael Rodriguez
In a world where human connection has become a priority, sending strategies have stepped up to help marketers meet the demand. The differences between the U.S. and international markets, however, present both a problem and opportunity for those looking to send personalized gifts internationally, and companies like Sendoso are working to bridge the two markets.
6sense CEO Discusses Strategic Acquisition & Its Role In The ‘RevTech Revolution’
September 21, 2021 Kelly Lindenau
Enhancement has been the name of the Q3 game for 6sense and its account engagement platform. The company started off by expanding its partnership with Bombora to improve its predictive analytics engine, and now it’s closing out by acquiring Fortella, an AI-based revenue intelligence platform.
The Expansion Of CX As An Organizational, Data-Driven Strategy
September 14, 2021 Michael Rodriguez
Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations taking a second look at buyer feedback to inform their CX strategies. Having an engaging CX strategy in the digital-first B2B world is a fickle prospect, as B2B buyers have become quite the sticklers for engaging buying experiences.
Buzzworthy B2B: The Latest News & Trends From August 2021
September 1, 2021 Kelly Lindenau
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout August 2021 below!
Drift CMO Tricia Gellman Discusses AI In Marketing, Personalization & The Upcoming RevGrowth Virtual Summit
August 18, 2021 Klaudia Tirico
Drift's Summit has always been a must-attend event for the Demand Gen Report team. Previously known as HYPERGROWTH, the (in-person) west coast version was last held in 2019 around the same time as Dreamforce in San Francisco. I clearly remember rushing from the airport to catch as many sessions as I could. The speakers were top notch and super energetic/engaging...
Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology
August 10, 2021 Michael Rodriguez
With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies to enrich their outreach. Furthermore, as organizations continue to double down on ABM, they have begun to leverage new data sets such as intent signals, buyer preferences and more to build buyer and customer experiences that drive engagement.
Buzzworthy B2B: The Latest News & Trends From July 2021
August 4, 2021 Kelly Lindenau & Michael Rodriguez
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout July 2021 below!
Buzzworthy B2B: The Latest News & Trends From June 2021
July 7, 2021 Kelly Lindenau & Michael Rodriguez
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout June 2021 below!
DGR Dialogue: Direct Mail’s Role In The Hybrid Experience
July 6, 2021 Demand Gen Report Team
As the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the refuge of their home. After all, if consumers were wiping down each individual grocery...
New Research: Orgs Need Sales Intelligence Tools For Successful Digital Buyers’ Journeys
June 23, 2021 Kelly Lindenau
Covid-19 touched virtually every area of our lives and, while its impact on our personal lives is receding, the pandemic-related business adaptations will likely become the new industry standard, new research reveals. According to LinkedIn’s “State of Sales 2021 Report,” 86% of sales managers agree that the capability to cope with change is more important than it was five years...
Experiential Digital Marketing: 3 Ways To Drive Engagement & Develop Personal Relationships
June 16, 2021 Kelly Lindenau
Demand Gen Report’s coverage of its B2B Marketing Exchange: Next Level ABM is the gift that keeps giving. We’re back again with additional insights and actionable advice to further refine your ABM campaigns. While the event took place from June 7-10, the takeaways just keep on coming — and we couldn’t just forget to cover the last day, could we?
Meet The 2021 Killer Content Award Winners
June 11, 2021 Alicia Esposito
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.