80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand…
Blog October 9
Latest In: Blog
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…
Blog October 2
The 4-Step Guide To Engaging Millennial B2B Buyers
As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures.…
Blog September 25
The Countdown Begins: B2B Marketing Exchange East Is 2 Weeks Away
We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation…
Blog September 18
B2B Marketing Exchange East: New Sessions Added
The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and…
Blog September 18
6 Key Components For Building Effective B2B Lead Nurturing Programs & Strategies
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024…
Blog September 11
How To Connect The Dots Across GTM To Elevate B2B Customer-Centricity
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President…
Blog September 11
4 B2B Marketing Lessons You’ll Learn At #B2BMXEast
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the…
Blog September 4
Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth,…
Blog August 27
Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented…
Blog August 21
Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized…
Blog August 20
The Secret To Unlocking Anonymous B2B Buyer Engagement
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses.…
Blog August 7
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
