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How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration

How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration

April 13, 2021  - avatar Michael Rodriguez

The digital transformation of B2B has given rise to new technology solutions that help address challenges with the virtual buyer’s journey. While all marketers leverage martech to operate efficiently, many organizations are missing out on the potential of harnessing both martech and salestech.

5 Trends Shaping Demand Gen Throughout 2021

5 Trends Shaping Demand Gen Throughout 2021

April 6, 2021  - avatar Kelly Lindenau

The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021 demand gen strategies. As businesses scrambled to find sustainable ways to conduct business as usual in a year that was anything but, the new tactics and practices proved to show potential for the long haul.

Buzzworthy B2B: The Latest News & Trends From March 2021

Buzzworthy B2B: The Latest News & Trends From March 2021

March 31, 2021  - avatar Kelly Lindenau & Michael Rodriguez

Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout March 2021 below!

Did They Bring Their Friends? Using AI To Simplify & Streamline Lead Scoring

Did They Bring Their Friends? Using AI To Simplify & Streamline Lead Scoring

March 24, 2021  - avatar Kelly Lindenau

Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. With this abundance of signals (often mixed with faulty information), how can companies improve their lead scoring efforts to determine the signals that indicate action?

Turning Customers From Buyers To Ambassadors

Turning Customers From Buyers To Ambassadors

March 10, 2021  - avatar Kelly Lindenau

It appears that the customer experience is becoming a two-way street. According to new research, there are increasing numbers of satisfied customers transitioning into brand advocates, influencers, collaborators and innovators. However, clients can only be tapped into those roles if they’re satisfied with their customer experience and the product they purchased.

Buzzworthy B2B: The Latest News & Trends From February 2021

Buzzworthy B2B: The Latest News & Trends From February 2021

March 3, 2021  - avatar Kelly Lindenau & Michael Rodriguez

Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout February 2021 below! Movers & Shakers While February...

Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021

Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021

February 3, 2021  - avatar Kelly Lindenau & Michael Rodriguez

Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, latest financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space for the month of January 2021...

What Does 2021 Hold For B2B Influencer Marketing?

What Does 2021 Hold For B2B Influencer Marketing?

January 19, 2021  - avatar Kelly Lindenau

Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021.

Key Considerations For Conducting Effective Hybrid Events In 2021

Key Considerations For Conducting Effective Hybrid Events In 2021

December 16, 2020  - avatar Michael Rodriguez

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback!

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

December 8, 2020  - avatar Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

Podcast: Combatting Digital Fatigue With Tactile Marketing

Podcast: Combatting Digital Fatigue With Tactile Marketing

December 7, 2020  - avatar Andrew Gaffney

We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and we know from personal experience!).  For this year’s B2B Sales & Marketing Exchange online experience, Demand Gen Report partnered with...

How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

November 25, 2020  - avatar Michael Rodriguez

Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects.

How Collaboration & Alignment Alleviate Event Marketing Challenges

How Collaboration & Alignment Alleviate Event Marketing Challenges

November 4, 2020  - avatar Michael Rodriguez

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic have only accelerated this.

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

October 13, 2020  - avatar Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

How Revenue Marketing Impacts The New 'All-Digital' Buyer’s Journey

How Revenue Marketing Impacts The New 'All-Digital' Buyer’s Journey

September 30, 2020  - avatar Michael Rodriguez

With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.