Top Quotes From Forrester’s B2B Summit
May 11, 2022 
Kelly Lindenau & Klaudia Tirico
At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.
Q&A With Women In Revenue’s Executive Director: Insights For Empowering Women In The Workplace
May 4, 2022 Christina Cargulia
Women in Revenue (WIR) is a non-profit created to empower and elevate women in sales, marketing and customer success careers. The mission of WIR has attracted the support of corporate sponsors, including Adobe, Salesforce, Oracle, 6sense, Folloze, Terminus and more.
New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing…
April 26, 2022 Christina Cargulia
Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of cross-channel measurement in a digital-first world.
How To Accelerate GTM Strategies With Intent & Behavioral Signals
April 13, 2022 Kelly Lindenau
Marketers are no longer using their mother’s intent data — as with most B2B staples, intent data has rapidly evolved and now has a range of uses that includes everything from proactively identifying in-market accounts to flagging churn signals in existing customers.
Buzzworthy B2B: The Latest News & Trends From March 2022
April 6, 2022 Kelly Lindenau
Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout March 2022 below!
Google Analytics 4 & You: How B2B Can Adapt To Google’s Latest Privacy Restrictions
March 28, 2022 Kelly Lindenau
While the digital marketing evolution was happening quickly prior to Covid-19, the pandemic accelerated the transition as the WFH landscape was mainstreamed and marketers had no choice but to target buyers with digital advertising. And while I fully acknowledge that I’m starting to sound like a broken record with this “Covid-19 accelerated X” opener, it’s true — and it created...
How To Keep Up With Evolving Buyer Preferences & Needs
March 23, 2022 Kelly Lindenau
Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers indicating that they make key business decisions in groups, organizations are tasked with identifying each member and...
Meet The Winners Of The 2022 Killer Content Awards
March 16, 2022 The Demand Gen Report Team
In the modern world of content overload, it’s essential that marketing teams generate unique campaigns to stand out and appeal to buyers. As organizations shed the “B2B is boring” stereotype, they’re turning to out-of-the-box campaigns to engage prospects: Enter Demand Gen Report’s Killer Content Awards (KCAs).
Buzzworthy B2B: The Latest News & Trends From February 2022
March 9, 2022 Kelly Lindenau
Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout February 2022 below!
Top Quotes From #B2BMX 2022
March 3, 2022 Kelly Lindenau
As the Arizona sun set on the final day of the B2B Marketing Exchange (#B2BMX), close to 1,000 B2B marketers walked away with more knowledge than they could have hoped for. We combined the hottest insights from our all-star line-up of speakers, and it’s our pleasure to share them now with you!
The 9 Most Memorable Super Bowl Ads… & What Marketers Can Learn From Them
February 9, 2022 Kelly Lindenau
For 42% of viewers, the primary reason they tune into the Super Bowl is to watch the advertisements. With companies competing for coveted 30 seconds ad slots at about $6.5 million a pop, the competition’s always on to see who produces the best commercials — and the worst.
Buzzworthy B2B: The Latest News & Trends From January 2021
February 1, 2022 Kelly Lindenau
It’s the one-year anniversary of this blog series, and I feel like shaking things up...
A Roadmap To Speed Revenue Gains For ABM Leaders
January 11, 2022 Jennifer Golden, Director of Corporate Marketing, MRP
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a data-driven roadmap to elevate ABM into a consistent, dependable source of growth. In fact, just a handful of proven best practices spanning collaboration, data...
Buzzworthy B2B: The Latest News & Trends From December 2021
January 5, 2022 Kelly Lindenau
Happy New Year! Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout December 2021 below!
Buzzworthy B2B: The Latest News & Trends From November 2021
November 30, 2021 Kelly Lindenau
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout November 2021 below!