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B2B Marketing Exchange East
Pam Didner on stage at the B2B Marketing Exchange

Reinvent Your GTM & Demand Gen Strategies At B2BMX East With Pam Didner

It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI)…

Blog June 11

4 Personalization Tips For Optimizing B2B Websites

Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few),…

Blog May 29
Demand Gen Report
Digital marketing strategist working with digital technologies and media. Attribution modeling, brand insight and measurement tools concept.

Marketers’ Top 3 Measurement & Attribution Priorities, Ranked

More than one-third of B2B marketers think their measurement and attribution processes need improvement — and the top…

Blog May 22
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Unreal Digital Group
The future is now. The first AI powered writing assistant is here to help you create amazing content, faster than ever before.

Beyond The Content Panel: How Generative AI Is Shaping Content Creation

During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds.…

Blog May 15
Screenshot of the B2B Marketing Exchange East website

Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level…

Blog April 30
flat illustration design content marketing online creator concept

What Are B2B Buyers’ Top 5 Content Recommendations?

Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the…

Blog April 2
Royal golden crown with jewels on pillow on pink red background. Symbols of UK United Kingdom monarchy.

4 Marketing Lessons From The Royal Family

Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we…

Blog March 26
Emerald Studio persona-based marketing
Two women on stage mid-discussion

Crafting Conversion: Emerald Studio Covers Persona-Based Content At #B2BMX

Blog March 19
Demand Gen Report Emerald
The new Demand Gen Report website

New Year, New Demand Gen Report: Introducing The Revamped Website 

If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely)…

Blog March 11
AI artificial intelligence
AI Powered Processes

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or…

Blog March 5
Content Content Strategies creativity demand generation Killer Content Awards

Meet The Winners Of The 13th Annual Killer Content Awards

Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…

Blog February 29
ABM Accountbased marketing revenue enablement revenue strategies Sales Enablement Scrappy ABM

#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…

Blog February 28
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