Buzzworthy B2B: The Latest News & Trends From June 2021
July 7, 2021 
Kelly Lindenau & Michael Rodriguez
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout June 2021 below!
DGR Dialogue: Direct Mail’s Role In The Hybrid Experience
July 6, 2021 Demand Gen Report Team
As the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the refuge of their home. After all, if consumers were wiping down each individual grocery...
New Research: Orgs Need Sales Intelligence Tools For Successful Digital Buyers’ Journeys
June 23, 2021 Kelly Lindenau
Covid-19 touched virtually every area of our lives and, while its impact on our personal lives is receding, the pandemic-related business adaptations will likely become the new industry standard, new research reveals. According to LinkedIn’s “State of Sales 2021 Report,” 86% of sales managers agree that the capability to cope with change is more important than it was five years...
Experiential Digital Marketing: 3 Ways To Drive Engagement & Develop Personal Relationships
June 16, 2021 Kelly Lindenau
Demand Gen Report’s coverage of its B2B Marketing Exchange: Next Level ABM is the gift that keeps giving. We’re back again with additional insights and actionable advice to further refine your ABM campaigns. While the event took place from June 7-10, the takeaways just keep on coming — and we couldn’t just forget to cover the last day, could we?
Meet The 2021 Killer Content Award Winners
June 11, 2021 Alicia Esposito
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.
Buzzworthy B2B: The Latest News & Trends From May 2021
June 2, 2021 Kelly Lindenau
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout May 2021 below! Movers & Shakers As it...
Buzzworthy B2B: The Latest News & Trends From April 2021
May 5, 2021 Kelly Lindenau & Michael Rodriguez
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout April 2021 below!
#COSeries21 Preview: B2B Marketers Adopt New Priorities For Global Digital Marketing Campaigns
April 28, 2021 Michael Rodriguez
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to engage their virtual buyers and audiences. As a result, marketers are seriously considering new tools and tactics to revamp their campaigns and reach their target buyers in an engaging and satisfying manner.
How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration
April 13, 2021 Michael Rodriguez
The digital transformation of B2B has given rise to new technology solutions that help address challenges with the virtual buyer’s journey. While all marketers leverage martech to operate efficiently, many organizations are missing out on the potential of harnessing both martech and salestech.
5 Trends Shaping Demand Gen Throughout 2021
April 6, 2021 Kelly Lindenau
The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021 demand gen strategies. As businesses scrambled to find sustainable ways to conduct business as usual in a year that was anything but, the new tactics and practices proved to show potential for the long haul.
Buzzworthy B2B: The Latest News & Trends From March 2021
March 31, 2021 Kelly Lindenau & Michael Rodriguez
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout March 2021 below!
Did They Bring Their Friends? Using AI To Simplify & Streamline Lead Scoring
March 24, 2021 Kelly Lindenau
Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. With this abundance of signals (often mixed with faulty information), how can companies improve their lead scoring efforts to determine the signals that indicate action?
Turning Customers From Buyers To Ambassadors
March 10, 2021 Kelly Lindenau
It appears that the customer experience is becoming a two-way street. According to new research, there are increasing numbers of satisfied customers transitioning into brand advocates, influencers, collaborators and innovators. However, clients can only be tapped into those roles if they’re satisfied with their customer experience and the product they purchased.
Buzzworthy B2B: The Latest News & Trends From February 2021
March 3, 2021 Kelly Lindenau & Michael Rodriguez
Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout February 2021 below! Movers & Shakers While February...
Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021
February 3, 2021 Kelly Lindenau & Michael Rodriguez
Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, latest financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space for the month of January 2021...