Meet The Winners Of The 12th Annual Killer Content Awards
March 14, 2023 
Kelly Lindenau
The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The 29 winners were announced...
International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality
March 8, 2023 Kelly Lindenau
Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive...
Top Quotes From #B2BMX Day 1 & 2
March 1, 2023 Kelly Lindenau
As the Arizona sun set on the second day of the B2B Marketing Exchange (#B2BMX), more than 1,000 B2B marketers walked away with more knowledge than they could have hoped for. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. In case you missed out...
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
February 22, 2023 Kelly Lindenau
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business purchase influencers were born after 1981, with Millennials serving as the largest cohort at 57%.
The 7 Chrome Extensions B2B Marketers Don’t Know They Need
February 14, 2023 Kelly Lindenau
If you can name it, there’s a Chrome extension for it. While there are many widely known shortcuts — such as Grammarly and Adblock — most practitioners are just scratching the surface of the extensions they use. With plug-ins ranging from infusing fun into mundane tasks to security monitoring, the following extensions can help increase productivity and streamline time-consuming tasks.
6 B2B Tech Freemium Offerings Marketers Need To Know
February 7, 2023 Kelly Lindenau
Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users...
How ChatGPT Will Influence Modern B2B Marketing Strategies
February 1, 2023 Kelly Lindenau
By the end of 2023, ChatGPT — pioneered by Open.ai, the artificial intelligence research lab that trained the chatbot — is expected to bring in $200 million in revenue by capitalizing on the areas where traditional conversational AI fell short. In its previous iteration, 81% of practitioners would abandon chatbots due to complaints such as a lack of personalization, irrelevant responses...
Are Events The New Offices?
January 24, 2023 Kelly Lindenau
There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.
How To Encourage Team Building In A Remote Environment
November 8, 2022 Christina Cargulia
In a world where companies can run completely remote… it’s easy to lose the sense of community that comes with going into the office daily. Team building may sound like a snooze fest to employees, but there is something so special about creating a strong bond with the people you work with. Ultimately, the goal is to boost the overall...
All Treats, No Tricks: Peek Inside The #B2BMX Candy Bowl
October 26, 2022 Kelly Lindenau
One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well…
How To Plan For 2023 With So Much Uncertainty
October 18, 2022 Christina Cargulia
As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book titled, “No Forms, No Spam. No Cold Calls,” to equip sales and...
A Golden Delicious Sneak Peek Into #B2BMX
October 11, 2022 By Kelly Lindenau & Klaudia Tirico
Step aside, pumpkins, there’s something new for marketers to start carving out: Their B2B Marketing Exchange agenda. While #B2BMX doesn’t kick off until Feb. 27, 2023, there’s no better time to register and start familiarizing yourself with the sessions already harvested.
It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open
October 4, 2022 Kelly Lindenau
A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more than 280...
Borrowing A Page From A Professor’s ABM Playbook
September 20, 2022 Andrew Gaffney, Editorial Director
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements.
How To Find The ‘True North’ Of Your CRM Strategy
September 14, 2022 Kelly Lindenau
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an additional 69% reported their organizations do not pursue and/or complete potentially valuable sales initiatives...