New Research: The Impact Of AI On Scheduling Productivity In Modern Work Environments
November 28, 2023 
Kelly Lindenau
Inefficient scheduling is curbing productivity as one in four workers spend three to four hours a week — or half a workday — scheduling meetings alone, while HR professionals spend the equivalent of four weeks a year scheduling meetings.
The #B2BMX Agenda Is Brewing: Here Is Your First Look
November 14, 2023 Klaudia Tirico
If you’re an avid reader, follower and subscriber to Demand Gen Report, you’ve probably already seen promotional emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Super Early Bird and Early Bird rates…
Podcast Preview: Strategies For Consistency, Collaboration & Success In Sales Enablement
November 8, 2023 Kelly Lindenau
In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader and author Roderick Jefferson dove into the profound significance of consistency, collaboration and success, emphasizing their role in driving business growth and customer satisfaction.
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
October 25, 2023 Kelly Lindenau
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they were attempting to motive their remaining team members or trying to make the most of existing technology, practitioners often felt they were cobbling together marketing strategies à la Dr. Frankenstein.
B2B Intent Data Trends To Drive Marketing Success
October 10, 2023 Karen Axelton, Contributing Writer
B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager embrace of intent signals, many B2B marketers lack a systematic approach to using the data. More than half of marketers using intent data admit they have...
6sense Breakthrough Preview: CRO Latané Conant On How The Event Will Help Marketers ‘Be More’
October 3, 2023 Kelly Lindenau
6sense, an ABM platform powered by revenue AI, is hosting its annual customer event, Breakthrough 2023, at the Omni PGA Resort in Frisco, Texas from Oct. 16 to 19, 2023. The flagship event — featuring a “be more” theme — seeks to showcase the business impact of leveraging AI to generate high-quality pipeline, maximize conversions and reduce the waste and guesswork go-to-market teams...
Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space
September 26, 2023 Kelly Lindenau
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects and customers where they are and in more personalized ways, CTV is emerging as lucrative channel. With that in mind, ABM platform Madison Logic released...
Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey
September 20, 2023 Brian Anderson, Contributing Writer
Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State Of Audio/Video Content,” B2B enterprises are effectively sharing industry insights, thought leadership and case studies by leveraging podcasts, audiobooks, webinars and video outreach.
Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy
September 12, 2023 Kelly Lindenau
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content can’t be treated as a one-and-done effort; instead, it should be treated as a living document that’s continuously evaluated and enhanced to meet the needs of B2B buyers.
3 Strategies Marketers Can Take From The NFL’s Playbook
September 6, 2023 Kelly Lindenau
For the 72% of Americans that consider themselves football fans, tomorrow night marks the start of a journey that ends in heartbreak or victory. Although I’m the first to admit the NFL is deeply flawed, there are a couple key lessons that B2B marketing practitioners can learn from the sports conglomerate. So, in honor of tomorrow night’s kick-off, here are...
Q&A With Justin Keller, Drift: Why 2023 Is A ‘Watershed’ Year For Artificial Intelligence
August 29, 2023 Kelly Lindenau
New research revealed that 91% marketers are ready to embrace the spoils of AI, labeling the technology as critically, very or somewhat important to marketing success over the next 12 months. The findings were uncovered in Drift's third annual “State Of Marketing & AI Report,” which was released in conjunction with the Marketing AI Institute.
Meet The 2023 Class Of B2B Innovators
August 15, 2023 Kelly Lindenau
The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation.
B2B Orgs Propelling GTM Initiatives With Enablement, Growth Engine Practices
August 11, 2023 
Brian Anderson
Today's business landscape — driven by the needs of buyers and employees and technological advancement — is highly volatile. Adding to the complexity are global pandemics and other uncertainties. As a result, B2B organizations are adapting their go-to-market (GTM) strategies to navigate the evolving (and unpredictable) business world.
Come On B2B, Let’s Go Party! 4 Lessons From 'Barbie'
July 18, 2023 Kelly Lindenau
The “Barbie” movie’s marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid opportunities, the movie’s marketing team successfully immersed the world in hot pink through an all-encompassing brand awareness campaign. Here are the top four takeaways from the strategy and how B2B marketers can replicate it.
#B2BSMX Preview: Insider Insights Into The ABM Track
July 17, 2023 Kelly Lindenau
Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with aligning marketing and sales, 27% face difficulties with personalizing content for their target accounts and 22% cite cost as a challenge.