Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.
B2B marketers are already aware of buyers’ desire to consume content at their own volition and speed. Time-starved buyers want to decide the trajectory of their research and have an active choice in the content guiding them down the path to purchase. According to Demand Gen Report‘s 2019 Content Preferences Survey Report, 86% of respondents said they prefer more interactive content that they can access on demand. In essence, buyers want to choose their own buying adventure.
But where’s the love for marketers in all of this? When is it their turn to write their own stories? Here’s a little secret: at the first-ever B2B Sales & Marketing Exchange, B2B marketers and revenue teams will get that opportunity.
Building on the success of the B2B Marketing Exchange in Scottsdale, Ariz. in February, this new event brings together three of the industry’s premier programs —#FlipMyFunnel, REVTalks and Demand Gen Summit — under one roof to address the top priorities of B2B revenue teams. Attendees will have the unique opportunity to forge their own path and create an agenda tailored to their desires.
FlipMyFunnel: Find Your ABM Foundation
Attendees looking to learn how to best apply account-based principles to go-to-market strategies will enjoy the #FlipMyFunnel track, which will feature speakers from brands including Thomson Reuters, Terminus and Snowflake.
The #FlipMyFunnel community was established by Terminus co-founder Sangram Vajre to bring together B2B marketers as they embrace ABM to share learnings and best practices through live events, a community knowledge site and a highly trafficked podcast series. It is the leading account-based community with more than 10,000 members.
REVTalks: Reshape Your Revenue Strategies
Get inspired and accelerate your path to revenue accountability by hearing the stories of 20+ professionals, each in an 18-minute “TEDTalks” format, who were able to impact revenue across their careers. Learn from their discoveries, lessons learned and “a-ha” moments to help you master the challenges of revenue accountability.
Speakers from brands such as The Pedowitz Group, Drift and HubSpot will focus on three major trends in the B2B world: digital transformation, business accountability and customer experience.
Demand Gen Summit: Discover Your Demand Gen Super Power
A core program of the B2B Marketing Exchange, the Demand Gen Summit will address topics such as lead nurturing, cross-channel marketing, reporting and the latest in B2B buyer behavior.
The track is dedicated to practitioners in marketing operations, demand gen and acquisition roles, with actionable sessions on front-line issues in performance marketing.
In addition to a large variety of sessions, attendees will have access to a slew of new programs, including B2B Mentors, B2B Labs, The Best In B2B Awards and more.
Your choices will determine the experience you have at #B2BSMX. Gear up to write your own story at the event, taking place August 12-13 at the new Encore Boston Harbor resort. For more information and to purchase your ticket, click here.
