As the traditional sales funnel begins to lose its effectiveness with today’s buyers, B2B marketers are learning to “flip their funnel” by focusing on customer experience to identify prospective buyers, expand their reach into target accounts and engage with prospects in a relevant and resonant way.
During the latest #B2Bbuzz Twitter Chat, industry experts from Terminus, Heinz Marketing and Apttus shared their thoughts on the importance of “flipping the funnel” to drive demand in today’s B2B environment.
Check out our recap of the Q&A below:
