With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. In reality, for most of the marketers we talk to, utilizing technology and digital marketing tactics alone is not always enough to get across the finish line. So what’s a “surprise” solution for squeezing more performance and more B2B leads out of your digital marketing programs? An older-school technology — telemarketing.
- Published in Demanding Views