Latest In: CX

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Cassie Debuts First-Party Data Features To Help Marketers Improve CX

Cassie Debuts First-Party Data Features To Help Marketers Improve CX

Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers…

Solution Spotlight September 20
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How To Shape The Customer Experience With ‘Phygital' Marketing

How To Shape The Customer Experience With ‘Phygital’ Marketing

Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if…

Demanding Views August 12
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Automation, Meet Creativity: How B2B Brands Can Harness Technology To Deliver Better Digital Experiences

Automation, Meet Creativity: How B2B Brands Can Harness Technology To Deliver Better Digital Experiences

In most marketing departments, the process for creating, sharing and publishing content hasn't really changed over the last…

Demanding Views April 4
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Q&A With Momentive: Analyzing GetFeedback Innovations & The Industry-Wide Prioritization Of CX

Q&A With Momentive: Analyzing GetFeedback Innovations & The Industry-Wide Prioritization Of CX

Agile experience management platform Momentive, formerly SurveyMonkey, revealed new capabilities of its customer experience (CX) platform GetFeedback to…

Industry News November 16
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Copper CRM Appoints New VP Of Sales

Copper CRM Appoints New VP Of Sales

Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper…

Industry News November 4
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Buzzworthy B2B: The Latest News & Trends From October 2021

Buzzworthy B2B: The Latest News & Trends From October 2021

Welcome back to Demand Gen Report's (DGR) blog series: Buzzworthy B2B. We've spent the past month watching the latest news…

Blog November 2
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INBOUND 2021 Recap: Customer-Centricity, Community-Building & The Demise Of ‘Cookie-Cutter' Marketing

INBOUND 2021 Recap: Customer-Centricity, Community-Building & The Demise Of ‘Cookie-Cutter’ Marketing

The B2B industry has spent the past two years in a rapidly changing digital and societal workspace, and…

Industry News October 20
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Chili Piper Welcomes First Chief Customer Officer

Chili Piper Welcomes First Chief Customer Officer

Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…

Industry News October 7
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New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people…

Industry News September 21
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Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers…

Solution Spotlight August 30
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ActiveCampaign Raises $240 M To Enhance CXA Platform

ActiveCampaign Raises $240 M To Enhance CXA Platform

ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings…

Financial News April 22
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New Research: 63% Of Decision Makers Believe Exceptional CX Is Critical To Success

New Research: 63% Of Decision Makers Believe Exceptional CX Is Critical To Success

Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research…

Industry News January 26
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