Latest In: Campaign Optimization Series

Campaign Optimization Series
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#COS24 Preview: Navigating The Data Privacy & Personalization Maze

As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and…

Industry News March 26
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The Top 9 Takeaways From The 2023 Campaign Optimization Series

The Top 9 Takeaways From The 2023 Campaign Optimization Series

Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…

Industry News May 4
#COSeries Campaign Optimization Series engagement Multichannel Marketing omnichannel marketing personalization targeting
COS Series Preview: Learn How Marketers Are Mastering Multichannel Engagement

COS Series Preview: Learn How Marketers Are Mastering Multichannel Engagement

What if I told you there's a free online webinar series premiering in less than two weeks that…

Blog April 12
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Top 10 Quotes From #COS19

Top 10 Quotes From #COS19

This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…

Blog May 8
B2BDE19RC buyer journey Campaign Optimization Series content marketing Content4Demand Conversica COS COS19 Customer Advocacy Demandbase DiscoverOrg Gordian New Relic, Inc ON24 PathFactory Sendoso SurveyMonkey Trifacta Uberflip Vidyard
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…

Industry News April 29
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Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…

Blog April 17
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3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up

3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up

Today's B2B buyers are really specific when it comes to content consumption. Demand Gen Report's 2018 Content Preferences…

Blog May 2
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B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…

Industry News April 18
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