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Are You Content With Your Content?

By Julie Zadow, Marketing VP, Aberdeen Group

JulieZadow-pictureI’ve been thinking about the adage that everything old becomes new again, and about how it relates to the epic rise of content marketing as a buzzword, rallying cry and all-important directional philosophy for marketers around the globe. How did we get here?

Distribion Unveils Social Marketing Tool For Regulated Industries


Distribion, Inc
., a provider of web-based marketing automation software, last week announced the release of a social media marketing tool tailored for enterprises working in highly regulated industries.

The Distribion Social Media Bundle is designed to work with the company's existing suite of distributed marketing automation tools. The platform offers marketers and local sales reps a single, shared platform for managing branded, compliance-ready content that can be distributed across email, print and social media channels.

Experts Discuss Best Practices For Contact Lists, Data Cleansing In The B2B Buying Process


More B2B marketers are investing in data cleansing techniques to segment their target audiences and help prospects through the buyer journey. According to Maribeth Ross, VP of Marketing for NetProspex, these techniques allow marketers to target audiences more effectively; as a result, they generate more leads and see improvements in marketing-generated revenue metrics.

During a recent webinar -- “To Buy or Not to Buy… That is the Question: When and How to list in your B2B marketing programs” -- Ross explained the right time to use a contact list and the number of contacts needed to get results. Ross also discussed key facts about the data-buying process, as well as the necessary steps marketers should take after making a purchase.

By offering a multi-touch program, marketers can connect with prospects throughout the buying process, while exposing them to relevant content that promotes them to “hand-raiser status,” noted Ross.

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to develop a deeper understanding of how to effectively engage prospects and encourage content sharing.


Given the popularity of Farmville-type gaming, and the increasingly critical need to create more interactive BtoB brand experiences, “gamification” has become a hot topic of discussion to drive engagement and quality leads. During Custom Media Day, hosted by the Custom Content Council and Content Marketing Institute July 27 in New York City, the sessions focused on extending the life of your content collateral. Chris Sullivan, Regional VP of Sales at gaming platform provider Bunchball, shared key insights into how gamification is helping brands integrate game dynamics into their web sites, services, community, content or campaigns to drive participation.

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to develop a deeper understanding of how to effectively engage prospects and encourage content sharing.


Given the popularity of Farmville-type gaming, and the increasingly critical need to create more interactive BtoB brand experiences, “gamification” has become a hot topic of discussion to drive engagement and quality leads. During Custom Media Day, hosted by the Custom Content Council and Content Marketing Institute July 27 in New York City, the sessions focused on extending the life of your content collateral. Chris Sullivan, Regional VP of Sales at gaming platform provider Bunchball, shared key insights into how gamification is helping brands integrate game dynamics into their web sites, services, community, content or campaigns to drive participation.

3 Key Tactics To Maximize Your B2B Social Media Campaigns


PeterGhalismallBy Peter Ghali, Senior Product Manager, iContact

With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.

But social media marketing isn’t without its challenges. According to a recent survey by iContact, a provider of social media and email marketing solutions, many businesses don’t have time for social media and can’t measure its impact.

Eloqua And Kapost Announce Partnership To Integrate Content Marketing, Demand Generation Activities


Eloqua
and Kapost today announced a technology integration that enables marketers to create, publish and promote marketing-relevant content, and to see its impact on the buyer's journey.

The integration effort, according to the two companies, is focused on providing visibility into how individual pieces of content boost a company's fans and followers, as well as into which prospects consumed which content assets. Users can connect leads in their database to individual pieces of content published through the Kapost platform by installing the app from the Eloqua AppCloud.

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