Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only 24% rate their proficiency in content marketing technology as “advanced” or “expert,” according to new research from the Content Marketing Institute.
The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide critical intent and account data that can be used throughout the funnel to move buyers towards a sale. B2B companies such as SAP, IHS Markit and Blackbaud are investing their marketing dollars towards interactive content and content syndication networks to extend content reach, garner greater insights and refine their go-to-market strategies. The results are higher engagement, improved lead generation and better data on prospective buyers.
SuccessKit is designed to help B2B companies generate, manage and leverage case studies and customer success stories more effectively. It is positioned to collect the details needed for success stories, and then generate beautiful, branded content which sales teams can access when and where they need it.
The holiday season is all about giving. It’s also a season of showing you care about your family and friends, as well as colleagues and customers whom you’ve built strong relationships with over the year.