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Marketo Signs 2,000th Customer, Continues Overseas Expansion


Marketing automation software provider Marketo announced last week that the company had signed its 2,000th customer and had a year-over-year enterprise growth of nearly 200% during the first half of 2012. In addition, the company added a quarter of its total customer base in the first half of 2012 including GigaOm, Panasonic, SurveyMonkey and Vantiv.

Vantiv’s Corporate Marketing SVP, Moira Tamayo, commented on why the company chose to partner with Marketo: "Vantiv chose Marketo's comprehensive marketing automation and sales effectiveness solutions because of our complex lead management needs. With Marketo, we in the Vantiv Marketing team are building an integrated pipeline that lets us deliver warm, qualified leads through the pipeline for sales teams to close with high success rates.”

Marketo Launches Social Marketing Automation Solution


Marketo
this week launched Marketo Social Marketing, a suite of social marketing automation products including Marketo Social Boost, Marketo Social Promotions, and Social Data analysis. The suite is aimed at helping marketers to identify key influencers using social media services.

The company announced the launch this week at the Marketo User Summit in San Francisco. “We are in an incredible, worldwide business shift, with digital and social media at its core,” said Marketo CEO Phil Fernandez during the opening keynote. “The buyer is in control. Marketing and selling must now adapt.”

The announcement comes in the wake of Marketo's acquisition last month of social marketing startup Crowd Factory, which provided much of the underlying technology included in the Marketo Social Marketing suite.

Marketo Acquires Social Campaign Management Platform Crowd Factory


Marketo
today announced its acquisition of Crowd Factory, Inc., a social campaign management platform. In the company’s first acquisition, Marketo aims to provide integrated social marketing functionality within marketing automation. The combined solution is designed to enable marketers to amplify and measure social-enabled campaigns.

The Crowd Factory platform helps marketers accelerate social and word-of-mouth marketing, grow marketing databases and attract new customers via social profiles. The platform allows marketers to add social applications and messages to every channel, including Facebook, Twitter and LinkedIn feeds, as well as landing pages, web sites, banner ads and emails. Crowd Factory automatically tracks the reach and impact of social sharing, and it provides feedback on social marketing ROI. The platform has been implemented by companies such as Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom.

Marketo Acquires Social Campaign Management Platform Crowd Factory


Marketo
today announced its acquisition of Crowd Factory, Inc., a social campaign management platform. In the company’s first acquisition, Marketo aims to provide integrated social marketing functionality within marketing automation. The combined solution is designed to enable marketers to amplify and measure social-enabled campaigns.

The Crowd Factory platform helps marketers accelerate social and word-of-mouth marketing, grow marketing databases and attract new customers via social profiles. The platform allows marketers to add social applications and messages to every channel, including Facebook, Twitter and LinkedIn feeds, as well as landing pages, web sites, banner ads and emails. Crowd Factory automatically tracks the reach and impact of social sharing, and it provides feedback on social marketing ROI. The platform has been implemented by companies such as Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom.

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