Marketing automation software provider Marketo announced last week that the company had signed its 2,000th customer and had a year-over-year enterprise growth of nearly 200% during the first half of 2012. In addition, the company added a quarter of its total customer base in the first half of 2012 including GigaOm, Panasonic, SurveyMonkey and Vantiv.
Vantiv’s Corporate Marketing SVP, Moira Tamayo, commented on why the company chose to partner with Marketo: "Vantiv chose Marketo's comprehensive marketing automation and sales effectiveness solutions because of our complex lead management needs. With Marketo, we in the Vantiv Marketing team are building an integrated pipeline that lets us deliver warm, qualified leads through the pipeline for sales teams to close with high success rates.”
- Published in News Briefs