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Salesforce Unveils Revamped Marketing Cloud At #DF13

Screen Shot 2013-11-21 at 12.33.56 PMAt Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location.

The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

InsideView Adds Database Accuracy and Campaign Tracking Products

InsideView logoInsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with accurate and complete company and contact information. InsideView Target is aimed at providing highly targeted segmentation and list building based on company and contact data, key business events, social insights, or professional connections.

Salesforce Introduces CRM Platform For Developers, ISVs

Dreamforce logoAt this week’s Dreamforce event, Salesforce introduced Salesforce1, a CRM platform for developers, ISVs, end users, administrators and customers moving to the social, mobile and connected cloud.

The platform will provide marketers with social insights and dashboards within the Salesforce1 Mobile App to deliver one-to-one marketing, according to company officials. In addition, sales reps will have access to the data they need on any device and be able to leverage more than 2,000 apps that are available on the AppExchange.

Salesforce Appears To Shut Out Marketo In Wake Of ExactTarget Deal

SalesforceIndustry observers speculate that is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce customer event last week in New York, but they did not have a presence. Silverpop was the only marketing automation vendor to have a booth at the event.

Sources told Demand Gen Report that Marketo was excluded from the event because of a conflict over some recent unspecified comments made by Marketo officials, but the friction has been resolved. Marketo is expected to be involved in a Toronto event this Wednesday, according to Salesforce officials.

Marketo and Eloqua are no longer listed on the SFDC AppExchange, although HubSpot remains on the exchange.

SalesFUSION Gets $1M In Venture Capital, Will Add To Marketing And Sales Staff

SalesfusionSalesFUSION will use the $1 million in Series A-1 venture capital is has raised to quadruple its sales and marketing team and have a greater presence at industry trade shows, according Chad Ruff, founder and CEO of the cloud marketing automation software company.

“The marketing automation space has been growing at a dramatic pace for the past few years and we are poised to take advantage of the expanding marketplace,” Ruff told Demand Gen Report. “We have been doubling our revenue over the past several years, and this will allow us to expand our marketing and sales head count by 400%.” The company currently has seven people on the sales team and three people in marketing, he said.

Salesforce Announces Social Analytics Partnerships At #Cloudforce today announced a major new set of social analytics partnerships for its Marketing Cloud, bringing together 20 social analytics vendors to help companies “accelerate the shift from passive social listening to driving real business results, turning insights into action.”

The Salesforce Marketing Cloud, announced during the company's Dreamforce event in September, aggregates technology acquired through its purchases of Buddy Media and Radian6 with its core CRM platform. The new partnerships, according to the company, will give customers access to analytics tools for identifying sales leads, discovering advocates, detecting trends for any topic or keyword, uncovering social influence and analyzing content in 17 languages.

Infor Adds Marketing Automation To Salesforce Platform Offerings

Infor Global Solutions
is a major provider of enterprise software systems, including ERP, financials, supply chain and CRM products. Now, the company appears to be setting its sights on the enterprise marketing automation market.

Inforce Marketing, introduced at Dreamforce in San Francisco last month, is billed as a "comprehensive global marketing automation platform" that is built on the Salesforce platform. It is the company's second product built entirely upon Salesforce; the first, Inforce, was released in early September and is designed to bridge Salesforce CRM with Infor's ERP and other back-office applications.

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