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Treehouse Interactive Unveils Updates To Marketing Automation Solution


Treehouse Interactive
this week announced a series of updates to the company's MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform.

The Salesforce Sales Cloud enhancements integrate Treehouse marketing automation with Salesforce lead, contact and opportunity object data. The goal, according to Treehouse, is to allow companies to automate their lead nurturing based on multiple attributes, including opportunity stage, vertical market and product purchase history. Marketers can also engage in post-purchase nurturing for customer upsell, cross-sell, on-boarding and retention campaigns.

Salesforce Unveils Social Key Sales Intelligence Solution


The Salesforce Marketing Cloud may be one of the main attractions at this week's Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company's Data.com Social Key service that we saw demoed earlier today.

Data.com currently gives Salesforce users intelligence on sales leads based on two primary sources: its crowdsourced Jigsaw contact database, and business/firmographic data sourced from Dun & Bradstreet profiles. In the future, however, Salesforce wants to turn Social Key into a potent social-media intelligence gathering tool.

Bizo Unveils Company Targeting And CRM Retargeting Solutions At #DF12


Bizo
, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new solutions during Dreamforce 2012.

The Bizo Company Targeting solution enables marketers to run focused online campaigns against their targeted accounts, nurturing employees at a target prospect organization wherever they travel across the web. In addition, marketers can use this platform to connect with existing customers through new products and services.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM


media_whiteLogoEmail marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference.

Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve seen strong global adoption of iContact for Salesforce,” said Ryan Allis, CEO of iContact in a press release. Currently there are more than 500 salesforce.com customers in the AppExchange since the launch of iContact for Salesforce in September 2010.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM


media_whiteLogoEmail marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference.

Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve seen strong global adoption of iContact for Salesforce,” said Ryan Allis, CEO of iContact in a press release. Currently there are more than 500 salesforce.com customers in the AppExchange since the launch of iContact for Salesforce in September 2010.

Glance Launches Solution For Salesforce On AppExchange 2

Glance Networks announced this week at Dreamforce that its new Glance for Salesforce solution is now available on AppExchange 2. Glance for Salesforce is designed to enable users to launch impromptu demos instantly from within Salesforce. Built using Force.com, the enterprise cloud computing platform, Glance for Salesforce is immediately available for test drive and deployment on AppExchange 2.

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