As more marketers dip their toes into ABM, early adopters are stepping forward and sharing their experiences with common hurdles and challenges that can be avoided via the right combination of technology, research and support. Ninety-three percent of marketers say ABM is extremely or very important to their organizational success, according to Demand Gen Report research. Yet, 75% have had their ABM strategy in place for less than a year and are still fine tuning it, making peer input invaluable.

You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets. 

• November 7, 2018
• Published in Industry Insights