Latest In: ROI

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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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Communicating The Value Of Email Marketing To The C-Suite

Communicating The Value Of Email Marketing To The C-Suite

Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is…

Demanding Views April 17
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RevSure.AI Introduces New Features To Help Increase Demand Gen Effectiveness

RevSure.AI Introduces New Features To Help Increase Demand Gen Effectiveness

RevSure.AI, an AI-fueled sales pipeline readiness company, revealed new features designed to provide marketing teams with increased insights…

Industry News January 30
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Right-Sized Events Net Better ROI

Right-Sized Events Net Better ROI

Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a…

Demanding Views January 3
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Casted Announces Podcast Program For Startups

Casted Announces Podcast Program For Startups

Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed…

Industry News December 20
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Measuring The Wrong Things Makes Marketing The First Investment To Go

Measuring The Wrong Things Makes Marketing The First Investment To Go

Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and…

Demanding Views October 21
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A Roadmap To Speed Revenue Gains For ABM Leaders

A Roadmap To Speed Revenue Gains For ABM Leaders

For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of…

Blog January 11
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CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022

CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022

CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs…

Demanding Views January 7
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New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people…

Industry News September 21
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New Research: 75% Of CMOs & CIOs Have ‘Very Effective' Relationships To Manage Their Martech

New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…

Industry News August 19
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#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…

Industry News August 17
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Drift Fastlane Aims To Qualify Webpage Leads For Real-Time Sales Conversations

Drift Fastlane Aims To Qualify Webpage Leads For Real-Time Sales Conversations

The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent…

Solution Spotlight August 2
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