- Published in News Briefs
As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays in today’s 140-character limit world.
With more than 150 million daily active users, it’s safe to say Snapchat has outgrown its reputation as a messaging app for Millennials. The five-year-old social media platform surpassed Twitter’s number of daily active users, and has seen a sharp spike in users over the age of 35 in the past few years, according to The Wall Street Journal.
Research shows that today’s B2B marketers feel they are underperforming when they compare themselves to an ‘ideal marketer.’ But most modern marketers are just lacking self-esteem. This infographic from Oracle Marketing Cloud highlights several key areas where today’s marketers should focus their efforts, and also identifies the top challenges they face when marketing in the real world.
Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the acquisition gives Propel access to ThriveHive’s email marketing analytics and video support services business.
PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using the social network — while also providing suggestions on how to relevantly engage with them.