Demand Spring will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content.
While 95% of marketers report that video is becoming more important in their demand programs, less than 10% are using video to strategically generate leads or close more deals. The new offering from Demand Spring is designed to help organizations close that gap by developing a video marketing strategy aligned with demand generation goals.
The solution will offer services ranging from video content audits to video marketing strategies, content production and technology implementation. It will also implement the Vidyard video marketing platform to position clients to scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions,including Marketo and Salesforce.com.
“Video is changing the way modern brands connect with their audiences, but many lack the expertise to develop a video marketing strategy that delivers quantifiable results,” said Michael Litt, CEO and Co-founder of Vidyard. “Demand Spring will help marketers develop the right video strategy and execute against it."