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5 Ways B2B Companies Can Rule Instagram

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With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had to pause. I understand why most B2B companies turn to Twitter and LinkedIn to engage with followers. A major con for Instagram is that it doesn’t allow the user to include direct links in their captions like they can with Twitter and LinkedIn, which essentially means companies can’t direct their followers to their websites.

That’s OK! Instagram is still a valuable channel for B2B companies, if they play their cards right. You have to think of Instagram as a “wind down” platform. Users go on it to sit back and enjoy beautiful images, not to be pitched a new solution. So B2B companies should save those types of posts for Twitter and LinkedIn, and use Instagram to engage with followers, potential buyers and prospects in a more casual manner. This is what will drive the relationship and encourage them to constantly think of your company.

Here are five ways B2B companies could rule Instagram, with some examples from major players in the game who are doing it right.

1. Start A Hashtag

1oracleA hashtag that accompanies images of company life and culture is a great way to showcase the people behind a brand. For example, Oracle’s #lifeatOracle hashtag displays company events and volunteer work, while the company’s #MyOracleDesk hashtag highlights employee engagement from their point of view. These fun images will help personalize your company’s Instagram and consolidate images from multiple company and employee Instagram accounts.

2. Promote Your Event

1zendesk

Hosting or sponsoring an event? Use Instagram to promote what’s going on inside a conference to show people what they’re missing, and to get them to attend in the future. Take it a step further to highlight restaurants and activities for your attendees to check out after event hours.

3. Host A Giveaway

1buffer

Learn from your followers by hosting a giveaway that enables them to share their experiences. For example, Buffer asked followers to share their customer service experience through emojis to score a book.

4. Let (Furry) Friends Takeover

1hootsuite

Highlight employees and partners by letting them take over your Instagram account. This will show off your relationships with people inside and outside the company, giving potential prospects a look at what it’s like to have you on their side.

Also, no matter who you are, posting images of animals is sure to be a hit on Instagram. If your company allows pets at the office, why not show them off by letting the little critters take over your Instagram account, as Hootsuite has done?

5. Show Off Upcoming Content

1vidyardIf your company has a mascot, make it the star of your Instagram. Vidyard provides sneak peeks into new content they’re creating by posting photos of their mascot Vbot on the job. This gets followers, clients and prospects excited for what your company has planned in the pipeline.

Is your company doing anything unique to engage with their followers on Instagram? Tweet us at @DG_Report!

  • Published in Blog

Demand Spring Partners With Vidyard To Offer Video Marketing Consulting

Demand SpringDemandSpring Vidyard will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content. 

While 95% of marketers report that video is becoming more important in their demand programs, less than 10% are using video to strategically generate leads or close more deals. The new offering from Demand Spring is designed to help organizations close that gap by developing a video marketing strategy aligned with demand generation goals.

The solution will offer services ranging from video content audits to video marketing strategies, content production and technology implementation. It will also implement the Vidyard video marketing platform to position clients to scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions,including Marketo and Salesforce.com.

“Video is changing the way modern brands connect with their audiences, but many lack the expertise to develop a video marketing strategy that delivers quantifiable results,” said Michael Litt, CEO and Co-founder of Vidyard. “Demand Spring will help marketers develop the right video strategy and execute against it."

Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform.

Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.

Vidyard Launches Video App On Salesforce App Exchange

Vidyard and SalesforceVidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange.

The app is designed to provide video views and engagement data — including which videos are being watched, by whom and for how long — directly in Salesforce. This gives sales reps more detailed context on a prospect’s interests, helping to drive more productive interactions, according to company officials.

Vidyard Develops App For ExactTarget

ExactTarget Vidyard LOGOSVidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email.

The Vidyard app for ExactTarget adds deeper functionality and interactivity to email campaigns, as well as detailed analytics data to measure your return-on-investment (ROI), company officials noted. After an individual leads open an email, Vidyard analytics identifies who watch the associated video content and for how long.

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