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Demand Spring Partners With Vidyard To Offer Video Marketing Consulting

Demand SpringDemandSpring Vidyard will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content. 

While 95% of marketers report that video is becoming more important in their demand programs, less than 10% are using video to strategically generate leads or close more deals. The new offering from Demand Spring is designed to help organizations close that gap by developing a video marketing strategy aligned with demand generation goals.

The solution will offer services ranging from video content audits to video marketing strategies, content production and technology implementation. It will also implement the Vidyard video marketing platform to position clients to scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions,including Marketo and Salesforce.com.

“Video is changing the way modern brands connect with their audiences, but many lack the expertise to develop a video marketing strategy that delivers quantifiable results,” said Michael Litt, CEO and Co-founder of Vidyard. “Demand Spring will help marketers develop the right video strategy and execute against it."

Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform.

Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.

Vidyard Launches Video App On Salesforce App Exchange

Vidyard and SalesforceVidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange.

The app is designed to provide video views and engagement data — including which videos are being watched, by whom and for how long — directly in Salesforce. This gives sales reps more detailed context on a prospect’s interests, helping to drive more productive interactions, according to company officials.

Vidyard Develops App For ExactTarget

ExactTarget Vidyard LOGOSVidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email.

The Vidyard app for ExactTarget adds deeper functionality and interactivity to email campaigns, as well as detailed analytics data to measure your return-on-investment (ROI), company officials noted. After an individual leads open an email, Vidyard analytics identifies who watch the associated video content and for how long.

Don’t Let Your Videos Fade To Black

Michael Litt VidyardBy Michael Litt, CEO and Co-founder, Vidyard

After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having worked to optimize many videos, I can assure you that one of the best ways to inspire action and conversion is to never let your videos simply fade to black.

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