Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud

Adobe-Neolane logoAdobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately $600 million in cash. Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform.

The deal, which is expected to close in July, is the latest in a flurry of acquisitions of marketing automation firms, including’s recent deal for ExactTarget and Oracle’s acquisition of Eloqua.

B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

C2CtwitterlogoSpeakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter.

“It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, Editor-In-Chief at Demand Gen Report, which is hosting the event. “These new speakers add an extra level of excellence as we strive to create an event that provides great networking opportunities, top-notch speakers and business-changing marketing tactics.”

DGR TV: Amy Wang, Adobe EchoSign


Amy Wang, Senior Product Manager, Adobe EchoSign

With sales teams looking for every edge to shorten sales cycles, eSignature solutions were a hot topic at Dreamforce. Demand Gen Report interviews Amy Wang, Senior Product Manager at Adobe EchoSign to learn how the solution is helping to reduce the time and costs of having documents signed with traditional methods, such as fax and overnight envelopes.

Episode Notes:

  • Published in DGR TV
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