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Data And CX Among Top Challenges Marketing Leaders Face Today

CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at the data behind Forbes Media’s CMO as Culture Warrior: The 8 Essential Characteristics of High Performing Marketing Leaders report. The report focuses on the essential characteristics of successful marketing leadership, but what I found particularly interesting were some of the more quantitative numbers the publisher gathered.

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