Latest In: display advertising

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The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization

The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization

Let's face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022,…

Industry News January 5
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Versium REACH Aims To Help Marketers Better Identify ICPs

Versium REACH Aims To Help Marketers Better Identify ICPs

Data technology and predictive analytics solutions provider Versium launched its Versium REACH platform to provide marketers with matching…

Solution Spotlight August 24
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6sense Launches Dynamic Display Advertising

6sense Launches Dynamic Display Advertising

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers…

Industry News December 20
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HubSpot Adds LinkedIn Lead Gen Form Creation To CRM

HubSpot Adds LinkedIn Lead Gen Form Creation To CRM

Users can now create LinkedIn Lead Gen Forms from within HubSpot's free ads tool. Following the addition of ads tools to…

Industry News October 23
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IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder

IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder

IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…

Industry News June 3
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3 Ways To Optimize Digital Marketing And Retargeting Spend

3 Ways To Optimize Digital Marketing And Retargeting Spend

I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest…

Blog September 27
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Lenovo Boosts Display Ad, Email Engagement With Intent Data

Lenovo Boosts Display Ad, Email Engagement With Intent Data

Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their…

Case Studies September 13
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DialogTech Introduces Solution To Show Impact Of Display Advertising

DialogTech Introduces Solution To Show Impact Of Display Advertising

DialogTech for Display is a marketing solution for optimizing call conversions from display advertising. It enables marketers to…

Solution Spotlight October 31
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LinkedIn Unveils Programmatic Advertising For Display Ads

LinkedIn Unveils Programmatic Advertising For Display Ads

After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer…

Industry News June 29
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Study: 71% Of B2B Marketers Say Digital Ads Don't Meet Expectations

Study: 71% Of B2B Marketers Say Digital Ads Don’t Meet Expectations

Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization's…

Industry News March 4
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How Technology Is Tearing Down The Walls Between Branding And Sales

How Technology Is Tearing Down The Walls Between Branding And Sales

For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily…

Demanding Views July 28
Amanda Halle Bizo display advertising lead nurturing Manager of Client Services at Bizo personalization Rachel Rickles regargeting
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Webinar: Mixing “Always-On” Channels And Retargeting To Boost Lead Nurturing

Marketers are always looking to generate more leads, but many leads don't receive sufficient nurturing to realize their…

Industry News March 17
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