Latest In: marketing operations

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Redactable Raises $5.5M In Seed Funding

Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors.

Financial News December 20
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The Other Alignment Problem That's Not Sales & Marketing

The Other Alignment Problem That’s Not Sales & Marketing

If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…

Demanding Views June 12
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4 Factors Will Make Or Break Your Marketing Transformation

4 Factors Will Make Or Break Your Marketing Transformation

Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full…

Demanding Views October 14
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Forrester Decisions Seeks To Help Leaders Understand & Interpret Market Dynamics

Forrester Decisions Seeks To Help Leaders Understand & Interpret Market Dynamics

Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions…

Solution Spotlight December 21
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Q&A With Andrew Pitre, HubSpot: How The Company Increased CRM's Connectivity & Interactivity To Promote CX

Q&A With Andrew Pitre, HubSpot: How The Company Increased CRM’s Connectivity & Interactivity To Promote CX

At HubSpot's INBOUND 2021 event, the CRM platform revealed a series of enterprise-grade releases and updates to help…

Blog November 10
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Top Quotes From Best Of #B2BMX

Top Quotes From Best Of #B2BMX

There's nothing quite like attending a concert and hearing that one lyric that just resonates with you —one…

Blog September 30
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Forrester Introduces Forrester Decisions Services For B2B Marketing Leaders

Forrester Introduces Forrester Decisions Services For B2B Marketing Leaders

Forrester revealed new services for Forrester Decisions that speaks specifically to B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing and Channel…

Industry News September 14
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Q&A With David Lewis, CEO DemandGen: How Joining Forces With BDO Digital Will Help Even More Businesses Transform Digitally

Q&A With David Lewis, CEO DemandGen: How Joining Forces With BDO Digital Will Help Even More Businesses Transform Digitally

It can be argued that no company represented the expansion and evolution of the role and practice of…

Industry News March 9
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Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Data means everything to today's businesses. Market intelligence firm IDC predicted the amount of newly created data in…

Demanding Views March 17
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B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines

B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines

As operation teams' responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working…

Industry News October 16
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Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets

Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets

As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…

Industry News October 9
AI AI assistant alignment Conversica marketing operations Rashmi Vittal revenue sales operations
Can AI Create The Perfect Partnership Between Marketing And Sales?

Can AI Create The Perfect Partnership Between Marketing And Sales?

The critical relationship between marketing and sales may not always be the smoothest of relationships.

Demanding Views October 8
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