There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics.
This advice was especially relevant during the 2016 presidential election, which will likely go down in history as one of the most volatile and polarizing of our time. You couldn’t turn on the TV, read a magazine or check your Facebook feed without being buried by information — and opinions. It would seem surprising, then, that a B2B brand would make politics the focus of a marketing campaign.
However, Grant Thornton saw the election as the perfect inspiration. In the end, the risk paid off. The ‘Political Pulse’ campaign was recognized at the 2017 Killer Content Awards and named a winner in the “bundled content category.” During a recent Killer Content Showcase Series session on YouTube Live, Amanda Fildes, Director of Content & Editorial Strategy at Grant Thornton, shared all the details about the campaign, including how the brand embraced a variety of different formats, such as webinars, listicles and other forms of scannable, visual content to present their viewpoints.
Want to learn more about Grant Thornton’s killer campaign? Click here for the full recap.
