Subscribe
Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed

Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed

June 26, 2019  - avatar Elise Schoening

Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of marketing resources and 33% say it has streamlined the customer acquisition path.

10 Quotes From ABM Revealed To Make You Rethink Your Campaigns

10 Quotes From ABM Revealed To Make You Rethink Your Campaigns

June 25, 2019  - avatar Brianna Ruback

Last week, the AMB Leadership Alliance hosted ABM Revealed: How to Align, Engage and Measure for B2B Success, a two-and-a-half-hour virtual “master class” designed to provide registrants with strategic takeaways to help them maximize their ABM achievements.

M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation

M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation

June 19, 2019  - avatar Andrew Gaffney

The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories.

‘ABM Revealed’ Is A One-Stop-Shop For Modern Marketing Leaders

‘ABM Revealed’ Is A One-Stop-Shop For Modern Marketing Leaders

June 18, 2019  - avatar Brianna Ruback

Although ABM has become an increasingly popular strategy for B2B companies, many organizations have a difficult time carrying out an effective account-based strategy from start to finish. That’s where the ABM Revealed event comes in.

Choose Your Own Adventure At #B2BSMX

Choose Your Own Adventure At #B2BSMX

June 12, 2019  - avatar Marisa Jentz

Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.

Revisit Your Messaging Strategy For The New Buyer’s Journey

Revisit Your Messaging Strategy For The New Buyer’s Journey

June 3, 2019  - avatar Brenda Caine, Content4Demand

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger...

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

May 29, 2019  - avatar Elise Schoening

Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.

5 B2B Innovator Award Winners To Inspire You In 2019

5 B2B Innovator Award Winners To Inspire You In 2019

May 22, 2019  - avatar Elise Schoening

B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage.

Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing

Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing

May 13, 2019  - avatar Elise Schoening

This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards since joining the company in September, what attendees can expect at the event, how video marketing strategies are...

Top 10 Quotes From #COS19

Top 10 Quotes From #COS19

May 8, 2019  - avatar Demand Gen Report Team

This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.

PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences

PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences

May 1, 2019  - avatar Brian Anderson

Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade.

DGR Book Club: 2019 Reads To Add To Your List

DGR Book Club: 2019 Reads To Add To Your List

April 23, 2019  - avatar Elise Schoening

Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

April 17, 2019  - avatar Andrew Gaffney

There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target, determine what the call-to-action (CTA) would be as a conversion point (sound familiar?), and...

The 3 Key Decisions To Webcast Series Success

The 3 Key Decisions To Webcast Series Success

April 10, 2019  - avatar Brian Anderson

Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3 Communications umbrella, believe that the key to a successful webcast series lies in first defining production...

19 B2B Marketers To Follow In 2019

19 B2B Marketers To Follow In 2019

April 3, 2019  - avatar Marisa Jentz

We're constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s important to stay connected throughout the year and be inspired and challenged by our peers. Check out some of the top marketers specializing in areas such as ABM, influencer marketing, digital marketing and more that we...

Andrew Gaffney

Andrew Gaffney